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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Fauji Wikanda
Unknown Affiliation
Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

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FKUB’s Communication Strategy in Mantaining Religious Harmony in Medan Fauji Wikanda; Mohd. Hatta; Abdullah Abdullah
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 3, No 3 (2020): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v3i3.1083

Abstract

The objective of this study is to investigate communication strategies implemented by Forum Kerukunan Umat Beragama (Indonesian: Religious Harmony Forum) in maintaining religious harmony in Medan. The research used a qualitative descriptive analysis and a method of data collection which consisted of indepth interviews with research informants, interviews using observation techniques with direct field observation, and document study to explore data. Communication strategies implemented by Forum Kerukunan Umat Beragama (FKUB) in maintaining religious harmony in Medan include determining communicators based on the communicants’ religion and ethnicity; grouping the target audience by adjusting the program’s theme to the communicants’ age, gender, education, work and religion; gathering informative, persuasive and educational messages; and utilizing printed, electronic and outdoor media.
Co-Authors Abdullah Abdullah Mohd. Hatta