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All Journal JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI Jurnal Pustaka Ilmiah
Haryanto Haryanto
Sebelas Maret University
Economics, Econometrics & Finance Library & Information Science Social Sciences

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Impulse Buying Behavior of Retail Consumers Wiyono Wiyono; Haryanto Haryanto; Dwi Hastjarja K. B.
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 19 No 2 (2017)
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Retail competition in Indonesia is increasingly competitive after an international retail policy can take place in Indonesia directly. The real impact, international retail dominance over national (local) retail is increasingly seen, especially seen based on sales turnover. The competition requires the right strategy. This study aims to explore retail consumer behavior in Surakarta. The result of exploration shows that the main factor of decision of retail selection is retail location (28%). Further factor of price (21%) and merchandise (15%). In addition, consumer shopping behavior shows that consumers when in shopping is not alone. Subsequent findings indicate that most consumers do not make written planning when shopping so often buy products that are outside the initial planning (impulse buying). This is further strengthened when there is promotion (41%) and product placement strategy (23%). While the results of SEM-PLS analysis, the relationship between the variables that are constructed indicated that the variable of merchandise and in-store promotion has an effect on impulse buying. Product quality and price variable do not affect impulse buying. Furthermore, money available variable is not a moderating variable between in-store promotion and impulse buying.
OPTIMALISASI LAYANAN PERPUSTAKAAN PERGURUAN TINGGI MELALUI PEMANFAATAN SOCIAL MEDIA NETWORKING SEBAGAI MEDIA KOMUNIKASI ANTARA PERPUSTAKAAN DAN PEMUSTAKA Haryanto Haryanto
Jurnal Pustaka Ilmiah Vol 1, No 1 (2015): Jurnal Pustaka Ilmiah
Publisher : Central Library of Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1140.962 KB) | DOI: 10.20961/jpi.v1i1.33090

Abstract

Terbatasnya layanan perpustakaan oleh jarak dan waktu membuat pustakawan berkreativitas dengan memanfaatkan media sosial dalam memberikan layanan. Media sosial merupakan media yang dapat digunakan oleh perpustakaan untuk promosi, informasi, transaksi, silaturahmi, komunikasi, berbagi atau sharing, dan jugapengembangan diri. Dengan media sosial, perpustakaan dapat membuat grup yang digunakan untuk mengorganisasi pemustaka sehingga komunikasi antara pemustakadan perpustakaan dapat dilakukan dengan optimal. Agar media sosial untuk layanan perpustakaan perguruan tinggi berjalan efektif, diperlukan penyediaan sumber daya manusia yaitu pustakawan atau staf perpustakaan (admin) yang khusus bertugas memantau media sosial milik perpustakaan, tata tertib grup dibuat oleh perpustakaan, kemampuan pustakawan dalam penelusuran informasi yang tidak terbatas pada koleksi di tempatnya, dan nomor rekening perpustakaan. Dengan berbagai ketentuan tersebut, komunikasi antarperpustakaan dan pemustaka akan berjalan dan media sosial dapat digunakan sebagai media komunikasi untuk memenuhi kebutuhan informasi pemustaka secara optimal.
Impulse Buying Behavior of Retail Consumers Wiyono Wiyono; Haryanto Haryanto; Dwi Hastjarja K. B.
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 19 No 2 (2017): Januari - Juni 2017
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jame.2017.19.2.976

Abstract

Retail competition in Indonesia is increasingly competitive after an international retail policy can take place in Indonesia directly. The real impact, international retail dominance over national (local) retail is increasingly seen, especially seen based on sales turnover. The competition requires the right strategy. This study aims to explore retail consumer behavior in Surakarta. The result of exploration shows that the main factor of decision of retail selection is retail location (28%). Further factor of price (21%) and merchandise (15%). In addition, consumer shopping behavior shows that consumers when in shopping is not alone. Subsequent findings indicate that most consumers do not make written planning when shopping so often buy products that are outside the initial planning (impulse buying). This is further strengthened when there is promotion (41%) and product placement strategy (23%). While the results of SEM-PLS analysis, the relationship between the variables that are constructed indicated that the variable of merchandise and in-store promotion has an effect on impulse buying. Product quality and price variable do not affect impulse buying. Furthermore, money available variable is not a moderating variable between in-store promotion and impulse buying.
Co-Authors Dwi Hastjarja K. B. Wiyono Wiyono