Claim Missing Document
Check
Articles

Found 2 Documents
Search

Understanding Virtual MSME Product Marketing Strategy: A Study of Management and Business Economics Julinta Paulina; Pilifus Junianto; Imam Fauzan; Sukma Irdiana; Dendy Eta Mirlana
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4430

Abstract

Running a business in the modern era is different from business in the past. Advanced businesses are those that can market their products and services technologically. This study aims to gain a detailed understanding of the virtual marketing strategy of MSME products. For this reason, we have obtained evidence that we have examined from various sources, including scientific papers, especially technological marketing strategies for small business products. The win was under a phenomenological approach, collecting as much data as possible to extract the essence to answer the current problem. Incoming studies include coding the theme data, evaluating information, drawing conclusions, and looking for valid s in the pan in answering the problem. Based on the analyzed data plus the discussion, we can conclude that online marketing is successful by following the appropriate steps for digital media, mapping out marketing, selecting suitable digital media, and implementing all internet-based marketing activities. Thus, it is hoped that the findings of this study will help improve the quality of future studies.
Understanding the Government's Strategy in Public Policy Making in the Era of Mutikcrisis in Indonesia: Study of Public Policy Analysis Malik Malik; Julinta Paulina; Ade Iskandar; B.M.A.S. Anaconda Bangkara; Adi Mursalin
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 3 (2022): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i3.6166

Abstract

This study discusses the understanding of public policy-making by the government to respond to the pandemic, which has given rise to many difficulties among citizens because the government has issued various policies during a multi-crisis. The author understands that every policy has taken certainly impacts policies in regular times and government policies in times of crisis; of course, the impact will be different. To strengthen our discussion, we have received support from many scientific publications we have studied in the phenomenological approach, a way to get an exceptional understanding of the existing data. Our literature search was conducted electronically on several journals and book publications that discuss issues of public policy making in response to pandemics in multi-crisis times in many application contexts. Based on the results of the study and discussion, we can summarize that in public policy-making in times of multi-crisis, the government has been faced with a dilemma between the commitment to respond to the pandemic to protect the entire nation from the threat of the COVID-19 pandemic and having to accept the consequences of policies taken in a very precarious atmosphere. Hopefully, these findings will be the subject of discussion in similar studies in the future.