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All Journal Dinamisia: Jurnal Pengabdian Kepada Masyarakat J-Dinamika: Jurnal Pengabdian Kepada Masyarakat Journal of Applied Community Engagement (JACE)
Hasto Finanto
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IMPLEMENTASI STRATEGI PEMASARAN DALAM MENINGKATKAN JUMLAH PENJUALAN PRODUK-PRODUK USAHA KECIL BINAAN POLITEKNIK NEGERI BALIKPAPAN Ida Suriana; Hasto Finanto; Asri Setiarini; Saiful Ghozi; Totok Ismawanto
J-Dinamika : Jurnal Pengabdian Masyarakat Vol 3 No 1 (2018): Juni
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/j-dinamika.v3i1.839

Abstract

Pengelolan buah naga menjadi produk-produk yang khas dan memberikan manfaat secara ekonomi bagi masyarakat yang tergabung dalam kelompok tani warga Karang Joang RT 19 KM 12 Balikpapan utara sudah cukup lama namun kelompok ini masih belum memiliki pengetahuan yang baik tentang bagaimana memasarkan produk yang mereka hasilkan dengan tepat sehingga mereka dapat mengenalkan produk mereka kepada masyarakat dan meningkatkan penjualan produknya.Berdasarkan hasil observasi permasalahan mitra pada kelompok tani warna Karang Joang RT 19 dapat diidentifikasi sebagai berikut: 1) Bagaimana memasarkan produk agar lebih dikenal oleh masyarakat luas baik melalui media offline maupun menggunakan media sosial, 2) Bagaimana desain produk agar masyarakat mengenal hasil olahan buah naga.Solusi yang ditawarkan berdasarkan uraian permasalahan mitra yang sedang dihadap diantaranya yaitu: 1) Pembekalan pengetahuan dasar tentang pemasaran, 2) pendampingan pemasaran baik secara offline mau menggunakan media sosial. Keywords:  peningkatan penjualan dan strategi pemasaran
Analisis Persoalan dan Solusi Keberlanjutan UKM: Studi Kasus pada Usaha Karyawan PHK di Kota Balikpapan Hasto Finanto; Dessy Handasary; Totok Ismawanto; Saiful Ghozi
Journal of Applied Community Engagement Vol 1 No 1 (2021): Journal of Applied Community Engagement (JACE)
Publisher : ISAS (Indonesian Society of Applied Science)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (322.168 KB) | DOI: 10.52158/jace.v1i1.138

Abstract

This article provides an analysis of the situation and the need for solutions to businesses founded by employees who were affected by the layoffs. The business that was established was a new business that was categorized as Small and Medium Enterprises (SME). The business established by this partner has so far not been going well because it has not generated a stable cash flow. Even SME partners stated that they are still losing money. Many products that are marketed experience a return because the sales system is still in the stalls / shops and does not sell well. The proposed solution is divided into several things, namely management, capital access, marketing, distribution and production technology
Competency-Based Training for Business and Management’s Vocational Teachers in East Kalimantan Dahyang Ika Leni Wijayani*; Hendra Sanjaya Kusno; Hasto Finanto
Dinamisia : Jurnal Pengabdian Kepada Masyarakat Vol. 8 No. 1 (2024): Dinamisia: Jurnal Pengabdian Kepada Masyarakat
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/dinamisia.v8i1.16586

Abstract

As evidence of their proficiency, Accounting Vocational School graduates are required to possess a TA Junior Competency Certificate. There is only one certified accounting technician teacher in Balikpapan now. This service attempts to address this problem by certifying accounting teachers with professional skills. It is envisaged that as SMK Accounting teachers become certified, SMK graduates' competence will rise as well. The program provided as part of this community service aims to assist in resolving current issues by providing: (1) offline training to get ready for junior accounting technician competency exam; and (2) support during the exam. Forty-five teachers from vocational schools in East Kalimantan participated in this program. Overall, 56% of participants reported feeling extremely satisfied, and up to 44% reported feeling satisfied and assisted by the training. According to the feedback from this program, participants thought that more training time was necessary, particularly for computer accounting application schemes.
Co-Authors Asri Setiarini Dahyang Ika Leni Wijayani* Dessy Handa Sari Ida Suriana Ismawanto, Totok Kusno, Hendra Sanjaya Saiful Ghozi, Saiful