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All Journal JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Jurnal Inovasi Daerah
Faidzin Firdhaus
Politeknik Negeri Cilacap
Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Mapping the Quality of Soft and Hard Skills of Industrial Internships Using Importance Performance Index and Customer Satisfaction Index Ganjar Ndaru Ikhtiagung; Faidzin Firdhaus; Costantein Imanuel Sarapil
JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Vol. 7 No. 1 (2022): JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan
Publisher : Graduate Program Magister Manajemen Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmksp.v7i1.6926

Abstract

Industrial internships are a means for students to gain work experience while at the same time understanding the organizational environment and solving problems in the company/industry. This study aims to map the quality of soft skills and hard skills to the satisfaction of companies/industries where students carry out Industrial Internships, to get the results of mapping the quality of soft skills and hard skills the methods used are Importance-Performance Analysis (IPA) and Customer Satisfaction Index (CSI). The object of research used in this study is the population of Industrial Internship students in 2021, amounting to 110 students. The questions used in the questionnaire use a range of 1-7 where the company/industry conducts an assessment by filling out a statement question questionnaire where the distance is 3 months, the distance is the ideal distance for stakeholders in assessing the quality of students' soft skills and hard skills. The implication of the research results from the mapping of soft skills and hard skills of Industrial internships students is that the attributes contained in quadrant A consist of soft skills: self-confidence, motivation, and adaptability. And hard skills: Proficient in maintaining work tools, Learning Speed to use new work tools, and Ability to provide opinions, are attributes that need to be considered by the Department of Electronic Engineering to maintain company/industry trust to continue to accept the Industrial Internship program.
The Customer Purchasing Situation Outcomes of Celebrity Endorsement and Brand Awareness Activities: English Faidzin Firdhaus; Ganjar Ndaru Ikhtiagung; Costantein Imanuel Sarapil; Igna Findy Vionika
JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan) Vol. 8 No. 2 (2023): JMKSP (Jurnal Manajemen, Kepemimpinan, dan Supervisi Pendidikan)
Publisher : Graduate Program Magister Manajemen Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmksp.v8i2.11538

Abstract

The aim of this study was to investigate the role of celebrity endorsement and brand awareness activities on the consumer purchasing situation of halal cosmetic products, especially Wardah brand products. The sample in this study consisted of 384 respondents in Central Java, Indonesia, where the characteristics of the respondent are female or female and consist of several types of nominal data such as age, occupation, income, and education. This survey was conducted on female respondents aged 18–40 years and of course, have purchased or have never purchased Wardah whitening cream products. This study shows that there is a positive influence between celebrity endorsements and brand awareness. Another important finding in the research is that the celebrity endorsement variable has a significant and significant effect on the purchase intentions variable. This study clearly finds that the brand awareness variable has no effect on the purchase intention variable. There is no influence of brand awareness variables on purchase intentions in this research because brand awareness is in the range between feelings of uncertainty about brand recognition. In addition, in the findings of this study, it is known that the brand awareness variable has no role in mediating the relationship between celebrity endorsement variables and purchase intentions.
ANALISIS STRUKTUR, PERILAKU DAN KINERJA PEMASARAN PADA USAHA TANI KENTANG DI KECAMATAN KEJAJAR, KABUPATEN WONOSOBO Ganjar Ndaru Ikhtiagung; Arif Nur Rahmadani; Berliana Ayu Dwika; Nancy Nurlita Sari; Nanda Puspita Zalfa Zahira; Nurmansyah Setyo Nugroho; Faidzin Firdhaus; Purwiyanto Purwiyanto
Jurnal Inovasi Daerah Vol. 1 No. 2 (2022): JID: Jurnal Inovasi Daerah, Desember 2022
Publisher : Badan Perencanaan Pembangunan Penelitian dan Pengembangan Daerah Kabupaten Cilacap

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56655/jid.v1i2.23

Abstract

Kejajar District is the center of potato farming in Wonosobo Regency, where the area has a larger harvest area and higher potato production yield than other sub-districts. This study aims to determine the level of coordination and collaboration between marketing institutions so that potato products can be distributed optimally. If one chain is disturbed, it will affect the other chains. This research was conducted by purposive sampling, and the research location is the most productive potato area in Wonosobo. The study started in May and ended in June 2022. The number of respondents in the study was 52 people, consisting of 4 wholesalers, 3 middlemen/shippers, 15 retailers, and 30 farmers. The results showed that the four wholesalers had overall control over the sales of potatoes in the Kejajar District. This condition illustrates that the potato market at the farmer level tends to have a strongly oligopsony market structure. Wholesalers have considerable capital power, so they can control middlemen. The marketing margin shows that marketing channel one provides a high price share to farmers of 46.15%, and the farmer share analysis received by farmers as potato producers in Kejajar District can be said to be efficient because the selling price received by farmers is more than 40% of the price at the consumer level.
Co-Authors Arif Nur Rahmadani Berliana Ayu Dwika Costantein Imanuel Sarapil Ganjar Ndaru Ikhtiagung Ganjar Ndaru Ikhtiagung Igna Findy Vionika Nancy Nurlita Sari Nanda Puspita Zalfa Zahira Nurmansyah Setyo Nugroho Purwiyanto Purwiyanto