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All Journal HIKMATUNA: Journal for Integrative Islamic Studies
Hassanuddeen B Abd Aziz
Faculty of Economics and Management Sciences, International Islamic University Malaysia
Religion Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

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Sharia Value Logic as the Old Value Logic: Second Order Research Mansur Chadi Mursid; Hassanuddeen B Abd Aziz
Jurnal Hikmatuna Vol 6 No 1 (2020): HIKMATUNA: Journal for Integrative Islamic Studies, June 2020
Publisher : Postgraduate Program, Universitas Islam Negeri (UIN) K. H. Abdurrahman Wahid Pekalongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (558.461 KB) | DOI: 10.28918/hikmatuna.v6i1.2433

Abstract

Concept of value is the old scince, but now especially in Islamic marketing interested to study again. To analyze shariah value logic as the old value logic by literature study, we proposed shariah value logic as mediating role between innovation and performance. Quantitatified shariah value logic (SVL) have examined, in this paper explored SVL from the theory of value to building the new value of innovation. Second order NPD innovation and NPD performance developed in this study. Research limited in building concepts, future research can exploring determinants and consequences of the shariah value logic.
Co-Authors Mansur Chadi Mursid