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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Kolaboratif Sains
Tina Linda
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Identification of Tourism Product Marketing Strategy Plans to Foreign Markets Efforts to Increase Income in the Era of Regional Autonomy Sri Aprianti Tarigan; Juliana Juliana; Tina Linda; Bestadrian Prawiro Theng; Edward Harnjo
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2468

Abstract

This tourism study analyzed the evidence of studies to identify marketing strategies for tourism products to foreign markets through the study and analysis of several international publications that discuss tourism promotion and marketing issues. The tourism business is the same as other businesses where it is very much tied to promotion and marketing in order to be able to survive and develop quickly to be known by potential foreign tourists. Therefore, we collected literature with the help of internet searches on some well-known publications such as Sagepub, Google Scholar, and other publications published in the last ten years. Then we analyzed it with a phenomenological approach starting from the data coding system, interpretation and evaluation until we found data findings that answered the core problem of this tourism study with the principle of high validity. Because this study depends on the literature, all of our data is found electronically following health protocol where there are public restrictions on Covid-19 response efforts. Based on the data and discussion, we conclude that the findings include tourism promotion and marketing strategies based on experts, an innovative and productive way to believe via the internet with several social media platforms and other websites. Thus, this finding becomes a significant contribution for many people.
The Effect of Employee Work Attitudes on Employee’s Job Performance at Miyana Hotel Medan Jimmy Kelana; Tina Linda; Devia Febrina
Jurnal Kolaboratif Sains Vol. 7 No. 8: Agustus 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v7i8.5963

Abstract

Work Attitude of an employee at work relates to his/her job performance. Job performance of an employee is concerned with two aspects. First, employee should perform his/her job in such a manner that it leads to achievement of desirable ends. Second, he/she should use organizational resources efficiently by avoiding or minimizing the waste in performing the job activities. These attitudes reflect a particular person’s likes and dislikes towards other people, objects, events and activities in that person’s surrounding environment. Some of the strong attitudes are likely to affect person’s behavior and this makes the enthusiasm to study and know about attitudes. Work attitude of an employee at work relates to his/her job performance. Miyana Hotel has problem which the performance of the employees which the employees do not do their jobs with good results in terms of quality which can be seen from customer’s complaints and whenever there is supervisor, employees don’t perform their job. The employees tend to have conflict among them. According to the GM of the hotel, these conditions are associated with the employees being not satisfied with their job because they don’t have opportunity for higher position. The population that is used in the research is the total employees who are active working in Miyana Hotel Medan that are 93 people. The sampling technique is called as census sampling. Census sampling method is method which takes all the population as the sample. In analyzing questionnaires, the writer used validity test and reliability test, to analyze the data, use statistics, correlation test, determination test, linear regression, and hypothesis test. The correlation test shows work attitudes have a positive and significantly strong effect on employees’ job performance at Miyana Hotel Medan. zcount > ztable (8.10 > 1.96), This means the Null hypothesis (Ho) is rejected and the alternative (Ha) is accepted. Work Attitudes have effect on employees’ job performance at Miyana Hotel Medan.
Co-Authors Bestadrian Prawiro Theng Devia Febrina Edward Harnjo Jimmy Kelana Juliana Juliana Sri Aprianti Tarigan