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All Journal Advances in Tropical Biodiversity and Environmental Sciences International Journal of Economics, Management, Business, and Social Science
I Wayan Sukanata
Udayana University
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Social Sciences Veterinary

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The Marketing Strategy Analysis of Beauty Soap Processed Etawa Crossbreed Goat’s Milk: Case Study at UD. Bali Sari Wangi, Banjar Belulang, Sepang Village, Busungbiu District, Buleleng Regency, Bali Tutty Alwiah Abdullah; Budi Rahayu Tanama Putri; I Wayan Sukanata
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 2 No. 1 (2022): January 2022
Publisher : CV ODIS

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Abstract

This research aims to analyze the internal and external environmental factors of UD. Bali Sari Wangi which affects the marketing of goat's milk beauty soap determines UD. Bali Sari Wangi’s business position in the industry and formulating the right marketing strategy for UD. Bali Sari Wangi. This study is a case study conducted at UD. Bali Sari Wangi. The number of respondents was 33 people. Data is collected through observations, in-depth interviews and interviews with the help of questionnaires. The analysis used are 4, namely, 1) internal and external analysis of UD. Bali Sari Wangi; 2) the IE matrix; 3) SWOT analysis and 4) QSPM analysis. Ife and EFE analysis results of efforts obtained made by order (major strength) have not implemented a good marketing system (main weaknesses), the existence of suppliers who can meet the needs of raw materials (major opportunities) and diverse consumer demand (major threats). This research shows that UD's business position. Bali Sari Wangi is in cell IV (growing and built) in IE matrix with an IFE value of 3.08 and an EFE value of 2.94 with There are nine alternative strategies with the main priority strategy is to optimize the use of digital marketing and e-commerce.
Financial Feasibility Study for The Use of KUPS Credit Scheme on Balinese Cattle Farming (A Case Study in a Farming Group “Satwa Winangun” of Tangkas Village in Klungkung Regency) Budi Rahayu Tanama Putri; I Wayan Sukanata; . Suciani; I Nyoman Sutarpa Sutama
Advances in Tropical Biodiversity and Environmental Sciences Vol 1 No 2 (2017): ATBES
Publisher : Institute for Research and Community Services Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (502.218 KB) | DOI: 10.24843/ATBES.2017.v01.i02.p03

Abstract

This research aims to determine the financial feasibility on the farming business of breeding balinese cattle who uses KUPS Credit Scheme. Data was collected through observation and interview. Respondents were all members of the “Satwa Winangun” farmers in Tangkas village, Klungkung Regency. Financial feasibility is determined by evaluating the eligibility criteria such: NPV, Net B/C, IRR, and payback period. The assessment was based on 2 calculation systems, (1) calculation of cash costs in which forage and labor are not calculated as the cost (existing condition), and (2) total cost calculation, in which two components are calculated as cost. Based on the calculation of cash costs, cultivation of Bali cattle by utilizing KUPS credit in this village is financially feasible to be implemented. This was indicated by the NPV value of Rp. 274.103.000, IRR 20.16%, Net B/C 1.55, and investments has been able to return within 3.52 years. The result of sensitivity analysis shows that as far as KUPS interest rate is lower than 18.37% per year, this farming is still financially feasible. Breakeven point can be achieved when the number of cattle parents maintained is 37, or when the price of calves at the age of 6 months is an average of Rp. 1.764.022 per cattle. However, based on the calculation of total cost, this farming system is not financially feasible. This is shown by the negative NPV of Rp. -285.721.000, IRR 2.87%, and Net B/C 0,54. This farming system is not financially feasible despite the 0% / year KUPS rate. The break-even point can be reached when the price of calves at the age of 6 months averages Rp. 4.288.367 per cattle.
Co-Authors . Suciani Budi Rahayu Tanama Putri I NYOMAN SUTARPA SUTAMA Tutty Alwiah Abdullah