Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Inovasi: Jurnal Ilmiah Ilmu Manajemen
Kintan Ayu Agnes Safira
Unknown Affiliation
Decision Sciences, Operations Research & Management

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
STRATEGI MEMPERTAHANKAN USAHA PEDAGANG KAKI LIMA (PKL) DI MASA PANDEMI COVID19 Hanna Zulhijahyanti; Kintan Ayu Agnes Safira; Leonita Lisha Saputri; Erwin Permana
Inovasi Vol 8, No 1 (2021): Inovasi: Jurnal Ilmiah Ilmu Manajemen
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/Inovasi.v8i1.p21-29.11490

Abstract

One of the informal sector Micro and Small Business actors who feel the significant impact of the Covid-19 pandemic is street vendors (PKL). This study aims to explain the business strategy of street vendors in order to be able to maintain their survival in the businesses that will be carried out (PKL) during the Covid-19 pandemic. This research is included in qualitative research. From the results of the research, the marketing strategy used by street vendors in the midst of the Covid-19 pandemic is by using social media, including Facebook, Instagram, Whatsapp, telegram, and joining other online businesses such as shopee, go-food, and grap- food. By using social media, buyers and traders can easily make transactions without having to touch. it can be explained that the survival strategy can work as expected by paying attention to the purchasing power of consumers during the Covid-19 pandemic.
Co-Authors Erwin Permana Hanna Zulhijahyanti Leonita Lisha Saputri