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All Journal Patria : Jurnal Pengabdian Kepada Masyarakat
Marino Adhityawan
Universitas Katolik Soegijaranata, Semarang
Education Health Professions Public Health Social Sciences Other

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Pendampingan Pemasaran Melalui Perbaikan Kemasan Produk Makanan Ringan Pengusaha Kecil di Semarang Utara Samuel Bintang Nugroho; Marino Adhityawan; Dwi Hayu Agustini
Patria : Jurnal Pengabdian Kepada Masyarakat Vol 1, No 1: Maret 2019
Publisher : Universitas Katolik Soegijapranata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/patria.v1i1.1881

Abstract

Packaging is an element of product strategy that is used to attract consumers to buy the product. Small businesses usually do not pay attention to their product packages so that the products are not attractive to the target consumers. Here, we used packaging to help the small business partners to leverage sales of their products. The assistance covers labelling in which relevant information about the products is provided to the consumers. The small business partners have been successfully selling their products with higher price because of better packages.
Co-Authors Dwi Hayu Agustini Samuel Bintang Nugroho