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All Journal J-MAS (Jurnal Manajemen dan Sains) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Manajemen Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Indonesian Journal of Business Analytics (IJBA) Jurnal Pelayanan dan Pengabdian Masyarakat Indonesia Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis
Ugy Soebiantoro
Universitas Pembangunan Nasional “Veteran” Jawa Timur
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Pengaruh Cita Rasa dan Persepsi Harga Terhadap Keputusan Pembelian Mie Ayam Yamin Gubeng Kertajaya Surabaya Lisa Dwi; Ugy Soebiantoro
Jurnal Manajemen Vol. 12 No. 1 (2022): Jurnal Manajemen
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/jm.v12i1.4428

Abstract

ABSCTRACT Currently, consumers tend to sort out processed foods and fast food drinks. One of the foods that are loved by the community is Chicken Noodles, because the presentation process does not require much time, has a distinctive taste, and affordable prices for all people. Although noodles are not from Indonesia chicken noodles have become a traditional Indonesian food. This dish has spread throughout Indonesia, especially the Java region, this dish is very easy to find. Not infrequently culinary cuisine bears the name of a region in Indonesia. The purpose of this study was to analyze the effect of taste and price perception on purchasing decisions of Yamin Gubeng Kertajaya Chicken Noodles in Surabaya. This study uses the Partial Least Square (PLS) method with a sample of 66 respondents. The results showed that taste and price perception had a positive and significant effect on purchasing decisions. Keywords : Taste, Price Perception, Purchase Decision
Pengaruh kualitas website dan kepercayaan terhadap kepuasan pelanggan bukalapak di Surabaya Muhammad Zharfandi Aufar; Ugy Soebiantoro
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 12 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (430.564 KB) | DOI: 10.32670/fairvalue.v4i12.1906

Abstract

The rapid development of technology today makes the internet an important role in doing various things. Internet and technology have provided a change in the activities of its users to be more effective and efficient. With the internet, users can carry out activities wherever and whenever they want, regardless of time and place. The internet provides convenience in the aspects of trading and digital purchases that are supported by e-commerce in Indonesia. The large level of digital buying in Indonesia has made changes in buying behavior now and in the past. This study aims to analyze the quality of the website and trust in Bukalapak's customer satisfaction. The sample used in this research is Bukalapak customers in Surabaya who have transacted with 80 respondents. The sampling technique used is non- probability sampling. The analytical technique used is Partial Least Square (PLS). Test the validity and reliability of the data using data collected from the results of the questionnaire using the Likert technique.Based on the research that has been done, it shows that Website Quality has a positive influence on Customer Satisfaction and Trust has a positive influence on Bukalapak Customer Satisfaction in Surabaya.
Pengaruh Persepsi Kemudahan Penggunaan dan Promosi terhadap Minat Penggunaan E-Wallet LinkAja di Kota Surabaya Muhammad Miftahul Khoir; Ugy Soebiantoro
J-MAS (Jurnal Manajemen dan Sains) Vol 7, No 2 (2022): Oktober
Publisher : Universitas Batanghari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33087/jmas.v7i2.619

Abstract

This journal contributes to understanding the perception of ease of use, promotion and its influence on the interest in using linkaja e-wallets in the city of surabaya. The population in the study are consumers whohave knowledge of linkaja e-wallets as a means of digital payment in the city of surabaya. The use of nonprobability sampling techniques with the accidental sampling method totaled 98 respondents. The quantitative method was chosen with structural equation modeling (sem) data analysis techniques through partial least squares (pls) software. This study obtained findings that the perception of ease of use and joint promotion had a positive effect on the interest in using linkaja e-wallets in the city of surabaya.
Pengaruh Kualitas Produk dan Word of Mouth terhadap Keputusan Pembelian Produk Multivitamin Hemaviton: Deborah Yessinta Tan; Ugy Soebiantoro
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 2 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (485.861 KB) | DOI: 10.47467/alkharaj.v5i3.1440

Abstract

Hemaviton is one of the multivitamin and supplement products to maintain stamina and body health produced by PT. Tempo Scan Pacific Tbk which is engaged in trading pharmaceutical products. Researchers conducted this study because of Hemaviton multivitamins which experienced a decline in sales from 2018 to 2020. To determine the effect of product quality on purchasing decisions for Hemaviton multivitamin products at Pradhana Rungkut Medika Clinic Pharmacy, Surabaya. (2) To determine the effect of word of mouth on purchasing decisions of Hemaviton multivitamin products at the Pradhana Pradhana Rungkut Clinic Pharmacy, Surabaya. The population of this research is Multivitamin Consumers at the Medika Clinic Pharmacy Pradhana Rungkut, Surabaya opening 75 respondents. The sampling technique used is a non-probability sampling technique, precisely purposive sampling. The analytical method used is Partial Least Square (PLS). The results showed that: (1) Product Quality variable contributed to purchasing decisions. (2) Word of Mouth contributed to purchasing decisions. Keywords: Product Quality,Word of Mouth,Hemaviton,Purchasing Desicion
PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN CELANA JEANS GABRIELLE DI MATAHARI LIPPO PLAZA SIDOARJO Bima Aldian Yudhana; Ugy Soebiantoro
JPEKBM (Jurnal Pendidikan Ekonomi, Kewirausahaan, Bisnis dan Manajemen) Vol 6, No 1 (2022): JPEKBM (Juli,2022)
Publisher : STKIP PGRI Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32682/jpekbm.v6i1.2366

Abstract

Tujuan penelitian ini untuk menganalisis pengaruh citra merek dan kualitas produk terhadap kepuasan konsumen dalam pembelian Celana Jeans Gabrielle di Matahari Lippo Plaza Sidoarjo. Metode penelitian ini menggunakan penelitian kuantitatif dimana variabel dependen adalah kepuasan konsumen dan variabel independen dalam penelitian ini adalah citra merek dan kualitas produk. Pengambilan sampel menggunakan teknik Purposive Sampling terdapat 80 responden dan analisis data dilakukan dengan metode Partial Least Square (PLS). hasil analisis penelitian ini Citra Merek berpengaruh terhadap Kepuasan Konsumen celana jeans Gabrielle di Matahari Lippo Plaza Sidoarjo dengan path coefficients sebesar 0,508314,  dan nilai T-Statistic sebesar  2,763439 > 1,96 (dari nilai tabel Zα = 0,5),  maka dapat dikatakan dan Kualitas Produk berpengaruh terhadap Kepuasan Konsumen celana jeans Gabrielle di Matahari Lippo Plaza Sidoarjo, dengan path coefficients sebesar 0,473599,  dan nilai T-Statistic sebesar  2,568623 > 1,96 (dari nilai tabel Zα = 0,5).
Pengaruh Kualitas Produk dan Persepsi Harga Terhadap Keputusan Pembelian Pada Es Krim Wall’s di Sidoarjo Kota Boggy Nugraha Pramana; Ugy Soebiantoro
Reslaj : Religion Education Social Laa Roiba Journal Vol 5 No 3 (2023): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : LPPM Institut Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1216.322 KB) | DOI: 10.47467/reslaj.v5i3.2152

Abstract

The research entitled The Effect of Product Quality and Price Perception on Purchase Decisions at Wall's Ice Cream in Sidoarjo City was conducted with the aim of knowing the effect of Product Quality (X1) and Price Perception (X2) on Purchase Decisions (Y) Wall's Ice Cream in Sidoarjo City. The population in this study are consumers who buy Wall's ice cream in Sidoarjo and use a sample that are consumers who have bought Wall's ice cream products in stalls, minimarkets, supermarkets, and hypermarkets located in Sidoarjo city (within 2 months since the questionnaire was distributed) with 126 respondents. person. This study uses a quantitative approach with the analytical technique used in this study is partial least square (PLS) and sampling using purposive sampling technique and using primary data through questionnaires. The test results obtained in this study are product quality has an influence on purchasing decisions and price perceptions also have an influence on purchasing decisions so that both variables are stated to be true that have an influence on purchasing decisions. Keywords: Buying Decision ; Price Perception ; Product Quality
The Influence of Lifestyle, Promotion, and Product Quality on Purchasing Decisions on Nu Skin TR90 Products in Surabaya. Theodora Ketlinia; Ugy Soebiantoro
Indonesian Journal of Business Analytics Vol. 3 No. 4 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v3i4.5199

Abstract

This study aims to analyze the effect of Lifestyle, Promotion, and Product Quality on purchasing decisions on Nu Skin TR90 products in Surabaya. This study used a research tool or instrument in a questionnaire. In this study, a sample collection technique was used using the purposive sampling method. The total number of indicators in this study totaled 17 indicators and the parameters in the sample measurement to be used were 7. Data analysis used in this study used the component-based Structural Equation Modeling (SEM) method with using the Partial Least Square (PLS) analysis tool. Based on the results of the research that has been done, it is found that the Lifestyle variable has a non-significant effect on purchasing decisions. Promotion variable has a significant effect on purchasing decisions. Product Quality variable has a significant effect on purchasing decisions.
OPTIMALISASI BANK SAMPAH BERBASIS PEMBERDAYAAN SUMBER DAYA MANUSIA DI KELURAHAN GEDOG Nabila Zafirna Syazwani; Ugy Soebiantoro
Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Vol. 1 No. 2 (2023): Mei : DINAMIKA PUBLIK
Publisher : Politeknik Kampar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59061/dinamikapublik.v1i2.247

Abstract

Gagasan bank sampah berbasis pemberdayaan sumber daya manusia dipandang mampu menangani sampah tidak hanya dengan mengurangi jumlahnya, tetapi juga mengubah sampah menjadi lebih bermanfaat secara ekonomi karena memiliki nilai jual. Salah satu bank sampah yang ada di Kelurahan Gedog adalah Bank Sampah Guyub Rukun yang berada di RW 13. Bank Sampah Guyub Rukun merupakan salah satu bentuk usaha kecil dan menengah (UKM) yang muncul dari kesadaran masyarakat akan pengelolaan sampah. Sebagai bentuk UKM yang berbasis masyarakat, Bank Sampah Guyub Rukun membutuhkan bantuan dari sumber daya manusia. Namun, terdapat masalah perihal masih diperlukan peningkatan kapasitas sumber daya manusia agar pengelola bank sampah dapat memilah sampah secara efektif dan efisien. Kelompok KKN Tematik 31 memberikan pengetahuan mengenai apa itu sampah, jenis sampah, pengelolaan sampah dan 3R (reduce, reuse, recycle) agar pengelolaan sampah dapat berjalan secara optimal serta memberikan dampak finansial kepada bank sampah. Pelaksanaan pemberdayaan menggunakan metode dalam bentuk sosialisasi/penyuluhan, pemaparan materi, tanya jawab dan pameran produk.
Analisis Brand Awarness Dan Influencer Terhadap Keputusan Pembelian Produk Kosmetik Lipstik Wardah Di Surabaya Selatan Indah Miftaul Janah; Ugy Soebiantoro
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.2478

Abstract

Tujuan dari penelitian ini yaitu untuk mengidentifikasi dampak brand awareness dan influencer bagi keputusan pembelian produk kosmetik lipstik Wardah di Surabaya Selatan. Populasi yang diambil ialah pengguna produk kosmetik lipstik Wardah di Surabaya Selatan. Bentuk penelitian ini ialah kuantitatif karena mengambil sampel sebanyak 100 responden dan memakai Google Forms untuk menyebarluaskan kuesioner di kota Surabaya Selatan. Pengumpulan sampling menerapkan non probability sampling dengan metode purposive sampling. Sampling yakni narasumber berumur diatas 17 tahun yang tinggal di kota Surabaya Selatan, pembeli dan pengguna kosmetik lipstik Wardah. Informasi yang dikumpulkan dari narasumber berupa informasi primer dan sekunder. Cara analisa yang diterapkan pada riset ini menerapkan metode partial least square (PLS) dengan uji validitas, uji reliabilitas dan uji hipotesis. Dari hasil olah data riset tersebut bisa diambil kesimpulan bahwasanya brand awareness dan influencer memiliki dampak positif dan signifikan terhadap keputusan pembelian kosmetik lipstik Wardah.
Analisis Pengaruh Brand Image dan Lokasi terhadap Minat Beli Ulang Coffee Shop Jokopi Dinoyo Surabaya Dani Rachmat Cipto Adi; Ugy Soebiantoro
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 5 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.2527

Abstract

Saat ini banyak sekali kedai kopi dengan konsep modern di kota Surabaya. Kedai kopi di Surabaya, Indonesia sudah menjadi gaya hidup bagi masyarakat, dan dalam penelitian ini membahas tentang Kedai Kopi Jokopi di Surabaya. Sebuah merek dapat dikatakan menarik jika memiliki cara yang inovatif dalam memberikan produk yang dimiliki dan memiliki kemampuan dalam memberikan promosi. Penelitian ini menggunakan variabel bebas yang terdiri dari citra merek (X1) dan lokasi (X2) dan variabel terikat niat beli berulang (Y). Pengumpulan data dilakukan dengan menyebarkan kuesioner dan mengumpulkan data melalui jurnal, artikel dan sumber tertulis lainnya (cetak dan elektronik). Teknik analisis yang digunakan adalah partial least squares (PLS). Brand image berkontribusi terhadap minat beli ulang yang dimiliki oleh Jokopi. Semakin baik citra merek di benak konsumen, maka semakin tinggi atau rendah minat beli ulang yang dimiliki Jokopi Dinoyo Surabaya. Lokasi akses menuju kedai kopi sangat berpengaruh terhadap minat beli ulang terbukti dengan lokasi yang strategis, kemudahan dalam menjangkau lokasi akan berdampak pada peningkatan keputusan pembelian. Menurut penelitian, kedai kopi Jokopi memiliki citra merek yang baik. Oleh karena itu, peneliti memberikan saran agar Jokopi lebih sering melakukan promosi atau branding melalui media sosial agar merek Jokopi dapat tertanam di benak konsumen, dan juga agar Jokopi terus berkreasi dan berkreasi secara modern dalam meningkatkan citra mereknya.
Co-Authors Bima Aldian Yudhana Boggy Nugraha Pramana Dani Rachmat Cipto Adi Deborah Yessinta Tan Egan Evanzha Yudha Amriel Indah Miftaul Janah Lisa Dwi Maulida Zulfania Muhammad Miftahul Khoir Muhammad Zharfandi Aufar Munirotul Aina Bin Nur Hidayah Nabila Zafirna Syazwani Ralfael Al Hafizh Ferdiansyah Theodora Ketlinia Ubay Husen Windi Putri Lestari Zawawi Zawawi