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All Journal Jurnal Penelitian Pendidikan IPA (JPPIPA) WAHANA
Henricus Hans Setyawan Prabowo
Universitas Sebelas Maret, Surakarta
Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Education Materials Science & Nanotechnology Physics

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Strategi Komunikasi Pemasaran Sosial Pendidikan Tertib Berlalu Lintas pada Kalangan Anak Usia Dini Sri Herwindya Baskara Wijaya; Eka Nada Shofa Alkhajar; Mahfud Anshori; Dwi Tiyanto; Aryanto Budhy Sulihyantoro; Deniawan Tommy Candra Wijaya; Ina Primasari; Henricus Hans Setyawan Prabowo
WAHANA Vol 73 No 2 (2021): Wahana
Publisher : LPPM Universitas PGRI Adi Buana Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36456/wahana.v73i2.4507

Abstract

The problem of underage driving has now become a serious social problem in Indonesia. As a result, there are many accidents that should not have happened. Therefore, traffic education is very important to be done from an early age. This study aims to examine the offline social marketing communication strategies for traffic education carried out by the Klaten Resort Police Traffic Unit. The results of the study found that there were two main strategies in communicating traffic education, i.e.: direct communication and group communication. These two strategies are implemented both for children as educational targets and for the manager of the BERSINAR Traffic Education Park as facilitators. This research also confirmed the importance of traffic education for children at a very early age.
Cyber Physical System: The Role of Website as a Medium of Digital Marketing for Ecotourism Ina Primasari; Sri Herwindya Baskara Wijaya; Henricus Hans Setyawan Prabowo; Joko Suranto
Jurnal Penelitian Pendidikan IPA Vol 9 No 12 (2023): December
Publisher : Postgraduate, University of Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jppipa.v9i12.5562

Abstract

The advancement of human civilisation and the development of the global economy in various fields has now entered Indonesia with various new digital-based technologies and is currently known as the industrial era 4.0 which is based on cyber physical systems. Digitalisation in various fields is currently also intensively carried out in the tourism sector which is one of the country's foreign exchange boosters. Indonesia's tourism development is supported by adequate human resources and the diversity of natural resources which is an added value in order to sedate tourists to visit tourist destinations in Indonesia. The tourism village will later become an independent tourism village with sustainable tourism village certification. The assistance is carried out through the development of Human Resources in the management of tourist villages, product development or travel patterns, and digital development. In the management of digitalisation-based Independent Tourism Villages, the 7 destinations have used websites as a marketing communication medium. With the existence of digital technology-based marketing communication, many Tourism Villages are now increasingly recognised by the wider community across time and space. Marketing communication through websites is one of the right strategies for tourism businesses because it is a more efficient and effective media display and has a positive significance for the tourism sector.
Co-Authors Aryanto Budhy Sulihyantoro Deniawan Tommy Candra Wijaya Dwi Tiyanto Eka Nada Shofa Alkhajar Ina Primasari Ina Primasari Joko Suranto Mahfud Anshori Sri Herwindya Baskara Wijaya Sri Herwindya Baskara Wijaya