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All Journal Jurnal Psikologi Expose: Jurnal Ilmu Komunikasi AEGIS : Journal of International Relations ACADEMICS IN ACTION Journal of Community Empowerment

Abhirama Swastyayana Dian Perdana

President University

Author-ID : 3780714

Arts Humanities Economics, Econometrics & Finance Education Engineering Languange, Linguistic, Communication & Media Social Sciences Other

Published : 6 Documents Claim Missing Document

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Articles

THE LORD OF THE RINGS: THE FELLOWSHIP OF THE RING The Influence of The Secondary Characters, Gandalf and Aragorn, on the Personality Development of the Major Character, Frodo Baggins Perdana, Abhirama S.D.
Jurnal Psikologi Vol 3, No 1 (2006): Juni 2006
Publisher : Faculty of Psychology, Diponegoro University

Studi ini membahas perkembangan kepribadian tokoh utama sebagaimana dipengaruhi olehpara tokoh pendamping dalam novel karangan J.R.R. Tolkien berjudul The Lord of the Rings:The Fellowship of the Ring. Kedua tokoh pendamping tersebut yaitu Gandalf dan Aragornmemiliki kualitas tertentu yang mempengaruhi perkembangan kepribadian sang tokoh utamayaitu Frodo Baggins. Sangatlah menarik untuk membahas pengaruh orang lain padaperkembangan kepribadian seseorang karena kebanyakan orang tidak dapat hidup dalamkesendirian. Setiap individu memiliki kepribadiannya masing-masing, namun pengaruh positifyang didapatkan dari orang lain dapat membawa mereka ke arah perkembangan.Studi ini memiliki dua tujuan. Tujuan pertama untuk menganalisis pelukisan watak Gandalf,Aragorn, dan Frodo Baggins. Tujuan kedua untuk menemukan pengaruh Gandalf dan Aragornpada perkembangan kepribadian Frodo Baggins.Teori psikologi digunakan untuk memberikan penjelasan tentang kepribadian, pengaruh, daninteraksi. Selain itu, juga diterapkan untuk menjawab rumusan masalah kedua. Selanjutnya,pendekatan psikologi digunakan dalam studi ini karena kepribadian merupakan salah satu aspekpsikologi seseorang.Pada awalnya, dari analisis tersebut dapat terlihat bahwa sang tokoh utama yaitu FrodoBaggins memiliki kepribadian yang penakut dan bergantung pada orang lain. Akhirnya,kepribadiannya berkembang setelah dia menerima pengaruh dari para tokoh pendamping yaituGandalf dan Aragorn. Perkembangan kepribadiannya dapat terlihat di akhir cerita, yaitu diamenunjukkan pengendalian diri, tanggung-jawab, dan sikap kepemimpinan. Ketiga hal tersebutmembekalinya untuk menghadapi dan menuntaskan tanggung-jawabnya.

Saling Jaga Atas Pelecehan Seksual di Tempat Publik Zenny Rezania Dewantary; Anathasia Citra; Fransiska Rachel; Abhirama SD Perdana
ACADEMICS IN ACTION Journal of Community Empowerment Vol 2, No 2 (2020)
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/aia.v2i2.1066

Sexual harassment is still considered irrelevant to voice, let alone to fight for. People tend to put more concerns on family honor, and even consider sexual harassment as a shameful act and degrading their family’s name. Apart from at home, sexual harassment also often occurs in public places—public transportation, workplaces, schools, and other public facilities. Saling Jaga is a forum that voices concerns on sexual harassment that occurs in public spaces, and is the result of a collaboration amongst 3 undergraduate programs, (1) Law, (2) Communication Studies, and (3) Visual Communication Design, at President University. Saling Jaga forms a team that is hailed as Guardians. The purpose of this movement is to raise the awareness of everyone who witnesses sexual harassment in public places and has the courage to look after each other (bystander intervention) through activities in the form of socialization on Instagram social media, exhibition installations, and seminars to secondary schools in Kuningan.

IDENTITY POSITIONS AND HALAL COSMETICS IN INDONESIAN MIDDLE-CLASS MUSLIM WOMEN Abhirama SD Perdana
Expose: Jurnal Ilmu Komunikasi Vol 1, No 1 (2018): EXPOSE Jurnal Ilmu Komunikasi
Publisher : President University

Creations can become meaningful when there are audience who pay attention towards theproducts, enjoy and show their appreciation or even evaluation towards them. The meaning produced within amedia is considered incomplete without the understanding of the audience and the meaning the audienceproduces in appreciating as well as responding to the media text. To understand more on the meaning of textmedia, therefore, it is paramount to consider and gain a thorough understanding of the meaning produced by themedia audience through studying the way the audience reads, uses, and responds to the media. Utilizing Hall’sCultural Studies of dominant and oppositional readings, this paper endeavours to showcase the understanding ofaudience and how meaning is constructed. Locating the issue of audience research in the context of HalalCosmetics and the Middle-Class Muslims in Indonesia, a brief overview on the theories of audience is outlinedand relevant theories to the case of integrating advertisement in Indonesian cinema is employed.

‘ADA AQUA’ CAMPAIGN AND THE RISK OF DEHYDRATION: CIRCUIT-OF-CULTURE MODEL Windasari Gayuh Mardatilah; Abhirama S.D. Perdana
Expose: Jurnal Ilmu Komunikasi Vol 1, No 1 (2018): EXPOSE Jurnal Ilmu Komunikasi
Publisher : President University

AQUA as the pioneering bottled water industry in Indonesia created the Ada AQUA Campaign.Ada AQUA Campaign is an informational campaign promoting adequate water consumption to preventdehydration that can cause lack of concentration. Ada AQUA Campaign was held as a strategic move to securethe future growth of AQUA. This research analyses how Ada AQUA Campaign is produced, circulated andconsumed by people especially young people in Indonesia and then achieve its goal through Social NetworkingSites (SNS) or three main social media, such as Twitter, Instagram, and Facebook. The competition amongbottled water company in Indonesia is getting competitive. Ada AQUA Campaign has received good responsesfrom a lot of people. It can be seen through the use of the hashtag #AdaAQUA in SNS. AQUA has encouragedIndonesian especially young people to join and participate in Ada AQUA Campaign. This campaign targeted50,000 mentions and reached 450,000 mentions for the hashtag #AdaAQUA. Ada AQUA Campaign became thesuccessful campaign that AQUA ever held. The gap in this research is that there are still a few researcher andpublic relations practitioner who use Circuit of Culture to analyse cultural experience. This research willcontribute to the literature or journal of international public relations. Linking to the new media, this research isusing Circuit of Culture as a framework to explain each moment and dig the understanding of how Ada AQUACampaign is produced, circulated, and consumed by people especially young people in Indonesia.

Circuit of Culture: Advocating Suicide Prevention and Eradication of Mental Illness Associated Stigma through ‘Into The Light Indonesia’ Campaign Daina Pratiwi; Abhirama SD Perdana
Expose: Jurnal Ilmu Komunikasi Vol 2, No 2 (2019): EXPOSE Jurnal Ilmu Komunikasi
Publisher : President University

Into the Light Indonesia is one of the most known communities that concerns about suicide intervention and the eradication stigma associated with mental illness in Indonesia. This research was analysing how Into the Light Indonesia is circulated and consumed by Indonesian through various media platforms especially social media. Circuit of culture is applied in this research in order to dig the understanding of how the meaning produced in this campaign is circulated and consumed by its audiences. There are still many people who are still not aware regarding this issues. The development of technology makes people easily receive and finding information in simple touch on their hands. Into the Light Indonesia brought this issues and successfully gained attention from its audiences by reaching 6,000 likes, 3,000 followers, published articles and invited to national and international talk shows. Into the Light Indonesia builds relationship with other communities that have the similar concerns relating to mental health. This research is applying cultural approach as the method to analyse based on each moment in the circuit of culture. This research will contribute to the literature journal of international public relation and practical significance in the related field.

Pink Ribbon Day as the International Breast Cancer Awareness Campaign Abhirama Swastyayana Dian Perdana
AEGIS : Journal of International Relations Vol 2, No 2 (2018): March - August 2018
Publisher : President University

Currently, with the booming of New Media, it is not uncommon to see causes and campaigns meant to raise awareness on certain issues. One of the all-time viral campaigns was ‘ALS Ice Bucket Challenge’ campaign videos performed by well-known celebrities. In relation to causes and campaigns, on the 1st of October, our attention is drawn towards the Pink Ribbon Day – known as the International Breast Cancer Awareness Day. Not only that, there is currently an attention-getting Cancer Awareness campaign in many social media – Stand Up to Cancer (SU2C) Campaign – which has drawn the attention of those whose lives have been touched by the various devastating Cancer illnesses. This paper discusses and analyzes the SU2C campaigns in relation to its reliance on celebrity endorsement in achieving its purposes. The case of SU2C is analyzed within the framework of Circuit of Culturetoanalyze how the public relations theory and Celebrity Humanitarianism may inform the various practices of public relations in the world. Not only that, through the reflections in the Circuit of Culture, the paper also elaborates the possibilities of how the analysis of the SU2C campaign can be used to influence other cancer awareness campaigns, particularly in Indonesia.Keywords: New Media, Campaign, Circuit of Culture, Celebrity Humanitarianism

Co-Authors Anathasia Citra Daina Pratiwi Fransiska Rachel Windasari Gayuh Mardatilah

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