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All Journal Rausyan Fikr : Jurnal Pemikiran dan Pencerahan Prosiding Simposium Nasional Multidisiplin (SinaMu)
Dhany Hermawan
Universitas Muhammadiyah Tangerang
Religion Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Health Professions Languange, Linguistic, Communication & Media Mechanical Engineering Nursing Physics Public Health Social Sciences

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ANALISIS KESESUIAN STRATEGI PEMASARAN TERHADAP MAQASHID SYARIAH (STUDI KASUS DI BMT BINA INSAN SEJAHTERA MANDIRI) zainal arif; Farhatun Dina Nisah; Dhany Hermawan; Muh Turizal Husein
Rausyan Fikr : Jurnal Pemikiran dan Pencerahan Vol 16, No 1 (2020): Rausyan Fikr
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/rf.v16i1.2494

Abstract

Abstrak:Mempertahankan kelangsungan dan berkembangnya perusahaan membutuhkan strategi pemasaran yang baik dan professional. Tujuan dari ketentuan syariah yaitu terwujudnya keberkahan dan kasih sayang bagi semesta alam. Praktek dari kerahmatan syariah adalah apabila maqashid syariah telah dijalankan yang meliputi perlindungan terhadap agama (hifzh din), perlindungan terhadap akal (hifzh aql), perlindungan terhadap harta benda (hifzh maal), perlindungan terhadap jiwa (hifzh nafs), dan perlindungan terhadap keturunan atau kehormatan (hifzh nasl). Berdasarkan hasil penelitian ini, dapat disimpulkan bahwa kesesuaian strategi pemasaran terhadap maqashid syariah yang dilakukan di Koperasi Syariah BMT BISMA sesuai dengan maqashid syariah dan sudah dapat dirasakan masyarakat secara langsung, namun pihak internal BMT BISMA perlu untuk meningkatkan pengetahuan ilmu ekonomi Islam, salah satunya dengan mengadakan kajian ilmu ekonomi Islam yang belum diketahui agar dapat menjadi pegangan dalam memberikan edukasi dan mensosialisasikan ekonomi Islam kepada masyarakat mengingat maqashid syariah merupakan kunci dari kemaslahatan umat.
PERAN ZAKAT, INFAQ DAN SEDEKAH DALAM PEMBERDAYAAN MASYARAKAT MISKIN DI KABUPATEN TANGERANG (Studi Kasus Program Hibah Rumah Siap Huni Kopsyah BMI) Dhany Hermawan; Atep Hendang Waluya
Prosiding Simposium Nasional Multidisiplin (SinaMu) Vol 1 (2019): Simposium Nasional Multidisiplin (SinaMu)
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/sinamu.v1i0.2221

Abstract

The purpose of this study was found out how the role of ZIS (Zakat, Infaq and Sadaqah) in the empowerment of poor people through the habitable home grant (hibah) program in Tangerang regency. The kind of this research was a field research that used a research survey method, and the instrument used was an  unstructured interview. The primary of the data sources were obtained by the interviews to the Zakat, Infaq and Sadaqah team of Kopsyah BMI. The secondary data were obtained from library studies. The technique of analysis data were carried out by steps as follows : the collection of the data, reduction of the data, presentation of the data, and the last steps of the technique was conclusion.  ZIS were managed by the Kopsyah BMI which was the Baznas zakat collection unit in Tangerang regency had the roles in empowering the poor. Within 2 years, from 2017 and 2018 the Kopsyah BMI had build 21 houses in Tangerang regency that meets the criteria of habitable home. In addition, since 2015 to 2018 the Kopsyah BMI   had carry out of empowering the poor by building 72 houses that qualified of the habitable homes’ rules of their mutual benevolent funds.
Co-Authors Atep Hendang Waluya Farhatun Dina Nisah Muh Turizal Husein zainal arif