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All Journal International Research Journal of Business Studies (E-Journal)
Tabby Wihasari Harun
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Low Cost Airline Consumer Price Sensitivity: An Investigation on the Mediating Role of Promotion and Trust in Brand Janfry Sihite; Tabby Wihasari Harun; Arissetyanto Nugroho
INTERNATIONAL RESEARCH JOURNAL OF BUSINESS STUDIES Vol 7, No 3 (2014): December 2014 - March 2015
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/irjbs.7.3.1132

Abstract

Co-Authors Arissetyanto Nugroho Janfry Sihite Janfry Sihite