Article Per Year (5 Year)
p-Index From 2019 - 2024
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This Author published in this journals
All Journal Indonesian Journal of Law and Economics Review JKMP (Jurnal Kebijakan dan Manajemen Publik)
Evvy Silalahi
Sekolah Tinggi Tarakanita
Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice

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The Sheath Warrior Returns: Identity and Ideology of the Nation Agustinus Rustanta; Evvy Silalahi
Indonesian Journal of Law and Economics Review Vol 7 (2020): May
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (17.508 KB) | DOI: 10.21070/ijler.2020.V7.459

Abstract

This research focuses on non-verbal communication of sarong worn by Ma’ruf Amin as the candidate of Vice President of Republic Indonesia for the period of 2019-2024 who had been declared by the public election commission (KPU) on Junie 28, 2019. To analyze the meaning of sarong, the researchers use semiotics of Charles Sanders Peirce. The findings indicate that sarong denotatively means a piece of cloth which is sewn at its end to become a kind of tube to cover part of man’s body especially his stomach and below. Furthermore, sarong has very deep meaning, they are showing self-identity, local culture, the symbol of resistance to the culture of the west, it shows sincerity, complex way of thinking, flexibility, elegance, smart thinking, and excellent morality.
Multimodality analysis of Jokowi's Social Exchange Theory and Political Marketing to Ma'ruf Amin's infidelity at the 2019 Presidential Election Contestation Agustinus Rustanta; Evvy Silalahi
JKMP (Jurnal Kebijakan dan Manajemen Publik) Vol 8 No 1 (2020): Maret
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (33.855 KB) | DOI: 10.21070/jkmp.v8i1.690

Abstract

In the constellation of the 2019 presidential election, there is something very interesting. Prabowo's camp quickly announced his vice-presidential candidate but Jokowi did not immediately announce his chosen vice-presidential candidate. Even until the last moment, Jokowi let the issue of the vice-presidential candidate rolling in the community. Unexpectedly, Jokowi chose a man who was never included in consideration of public. Jokowi's choice also made several names with the initials M as stated himself that his chosen vice-presidential candidate was M. Surprisingly, he announced that his chosen vice-presidential candidate was Ma'ruf Amin, a senior cleric and Chairman of the MUI (Majelis Ulama Indonesia). The issue of Ma'ruf Amin's selection in this study focuses on social exchange theory from Richard Emerson and the concept of political marketing from Jennifer Lees, especially the MOP (Market Oriented Product) model with a qualitative multimodality approach. Data were analysed using a visual text analysis to dig deeper into Jokowi's non-verbal meaning by deciding to choose Ma'ruf Amin as a vice-presidential candidate. The data were photos of the nomination of the presidential and vice-presidential. The findings of this study are that the election of Ma'ruf Amin is the most appropriate and accurate choice to defeat Prabowo. By choosing Ma'ruf Amin, Jokowi won before competing against Prabowo. Ma'ruf is a symbol, means, and source of Jokowi's victory
Co-Authors Rustanta, Agustinus -