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All Journal Jurnal Scientia Borneo Student Research (BSR)
Dewi Sartika
Universitas Muhammadiyah Kalimantan Timur
Humanities Computer Science & IT Economics, Econometrics & Finance Education Mathematics Public Health

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Pengaruh Store Image Dan Private Label Image Serta Perceived Quality Terhadap Purchase Intention Produk Private Label Alfamidi Di Kota Samarinda Ilham Yusuf; Dewi Sartika
Borneo Student Research (BSR) Vol 3 No 1 (2021): Borneo Student Research
Publisher : Borneo Student Research (BSR)

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Abstract

Tujuan Studi : Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh Store Image, Private Label Image dan Perceived Quality terhadap Purchase Intention. Metodologi : Penelitian ini merupakan penelitian deskriptif kuantitatif. Metode penelitian yang digunakan adalah metode survey dengan analisis data menggunakan Structural Equation Modelling (SEM) dan pengolahan data menggunakan Software SmartPLS 3.2.9. Pengumpulan data dilakukan dengan penyebaran kuesioner kepada 120 responden dengan karakteristik responden pria dan wanita dan pernah membeli produk Private Label Alfamidi di Kota Samarinda. Hasil : Hasil dari penelitian ini menunjukkan bahwa Store Image yang berpengaruh secara positif dan signifikan terhadap Private Label Image, Perceived Quality dan Purchase Intention, Private Label Image yang berpengaruh secara positif namun tidak signifikan terhadap Purchase Intention, serta Perceived Quality yang berpengaruh secara positif dan signifikan terhadap Purchase Intention. Manfaat : Dari hasil penelitian ini dapat diketahui seberapa besar pengaruh Store Image dalam meningkatkan Purchase Intention sehingga akan menciptakan suatu loyalitas pada tiap pelanggan produk Private Label Alfamidi di Kota Samarinda.
MEASURING STUDENT INTEREST IN CONTINUING DISTANCE LEARNING (PJJ) VIA OPEN LEARNING: MODEL EXPECTATION CONFIRMATION Marsha Anindita; Dewi Sartika; Joko Sabtohadi
Jurnal Scientia Vol. 11 No. 02 (2022): Education, Sosial science and Planning technique, November
Publisher : Sean Institute

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At the beginning of 2020, all countries in the world were hit by the Covid-19 Virus pandemic. This pandemic has prompted the government and numerous business sectors to adjust in carrying out their business activities. One sector that has experienced massive changes in this adjustment is the education sector in Indonesia. This research was conducted to find out how the impact of distance learning policies carried out by the government on student interest in continuing their education. The model used in this study is a confirmation expectation model. There are 240 respondents obtained in this study who are students of the Muhammadiyah University of East Kalimantan who actively use the Open Learning platform. The results of this study indicate that there are some variables that significantly affect student interest in continuing distance learning (PJJ) through the Open Learning platform.
Co-Authors Ilham Yusuf Joko Sabtohadi Marsha Anindita