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All Journal MABIS: Manajemen dan Bisnis
Bella Marisa Putri
Fakultas Ekonomi Bisnis, Universitas Harapan Medan, Indonesia
Economics, Econometrics & Finance Social Sciences

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Resource-based view strategy as a determinant of business performance moderated by market orientation in MSMEs culinary sector in Medan city Bella Marisa Putri; Ani Murwani Muhar; Zuwina Miraza
Manajemen dan Bisnis Vol 21, No 1 (2022): March 2022
Publisher : Department of Management - Faculty of Business and Economics. Universitas Surabaya.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jmb.v21i1.570

Abstract

The purpose of this research is to know the business performance can be achieved through Resource Based View Strategy by applying flexibility, supply chain integration, organization capability to market orientation in culinary sector business in Medan. Data collection using questionnaires (Google Form) for each variable, on 88 MSMEs culinary sector in Medan city with the characteristics of small to medium businesses and already applying supply chain integration. The data is analyzed using multiple linear and moderated regression analysis (MRA) techniques. The results showed that flexibility had no positive effect on business performance. However, supply chain integration and organization capability had a positive effect on business performance. Flexibility and supply chain integration positively affect business performance moderated by market orientation. At the same time, organization capability does not positively affect business performance moderated by market orientation.
Co-Authors Ani Murwani Muhar Zuwina Miraza