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All Journal IJIBE (International Journal of Islamic Business Ethics) Jurnal Manajemen Pemasaran
Andika Nuraga Budiman
Universitas YARSI
Economics, Econometrics & Finance

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THE INFLUENCE OF RESTAURANT ATTRIBUTES ON MUSLIM CONSUMERS TOWARDS SUBSCRIBING HALAL RESTAURANT IN COMPARISON STUDY: BOGOR AND KOTA KINABALU Andika Nuraga Budiman; Hilma Suyana
Jurnal Manajemen Pemasaran Vol. 15 No. 2 (2021): Oktober 2021
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/pemasaran.15.2.99-109

Abstract

Halal certification does not only mean not only the food served halal but also the entire process must be halal as well. Therefore, Halal certification is important in the aspect of Indonesian and Malaysian food industry especially in the Halal Restaurant. This study objective is to understand the influence of Restaurant’s attribute Restaurant and extrinsic on consumer’s attitude and subscribing of the Halal Restaurant from Malaysian and Indonesian consumers. In addition, this study expecting the result comparison between Bogor and Kota Kinabalu respondent. This study used 200 respondents in total; each city received half of the targeted number of respondents. This study used quantitative method to reach respondents; they are Muslims who wanted to consume Halal food and beverages. The result shows that, among Muslims, we found the different perception towards subscribing Halal Restaurant , we considered that Bogor respondents only give attention in Restaurant service quality attributes when they are subscribing Halal Restaurant Meanwhile, this study found that Kota Kinabalu respondents are very consider about quality, value, and risk. The point of this result is even they are same religion; they still have different perspective and perception.
AN EFFECT OF HALAL’S DIMENSIONS ON SUBSCRIPTION TO HALAL RESTAURANTS IN JAKARTA Andika Nuraga Budiman; Hilma Suyana; Ely Nurhayati
International Journal of Islamic Business Ethics Vol 7, No 2 (2022): September 2022
Publisher : UNISSULA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ijibe.7.2.138-148

Abstract

This research objective is to investigate the influence of Halal dimension towards subscribing Halal restaurant. This research objective is to investigate the influence of Halal dimension towards subscribing Halal restaurant. This research method was using questionnaire spread to 169 respondents in Central Jakarta area in Cempaka Putih. The purposive sampling with especially for Muslim was absolute condition to become this research samples. The result shows that interesting result that Muslim in Jakarta, which is we expecting these results are representing majority of population, evidently our respondents are not paying attention in Halal process before they visiting restaurant, which is one of the process is animal slaughtering process. An explanation of the relationship between Halal certification and subscribing. Halal restaurants have a significant relationship. apart from the regression results, the results of the T test have explained that the existence of Halal certification is very important. Also, Halal accreditation and their awareness need to be improve, there is not significant toward subscribing Halal restaurant. The main part is a religiosity which is a very strong religious status for Muslims; this is one of the reasons why Muslims always subscribe to restaurants because they believe wherever there is a religious status that is still firmly held. 
Co-Authors Ely Nurhayati Hilma Suyana Hilma Suyana