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All Journal Journal of Management - Small and Medium Enterprises (SME's) Journal of Management and Business Environment (JMBE)
Berta Bekti Retnawati
Soegijapranata Catholic University
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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DINAMIKA UPAYA ADAPTIF DAN KEBERLANJUTAN UMKM KERAJINAN BAHAN ALAM DI KOTA SEMARANG PADA MASA PANDEMI Berta Bekti Retnawati; Marlon Leong; Bernadeta Irmawati
Journal of Management Small and Medium Enterprises (SMEs) Vol 14 No 2 (2021): Journal of Management - Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v14i2.3038

Abstract

The economic downturn due to the pandemic requires MSMEs, including natural handicrafts to survive. The purpose of this research is to examine the conditions in the field of adaptive efforts carried out by natural handicraft MSMEs to manage the situation in the midst of a pandemic as a means of surviving in this difficult situation. In-depth interviews with natural handicraft SMEs in Semarang City, conducted on 20 business owners with random sampling method and convenience sample. MSMEs that can adapt to situations by making innovative efforts and keep up with market demands are quite resilient. Adaptability can be made through products that are made and by means of marketing using e-commerce platforms and social media to approach and expand the target market. On the other hand, MSMEs that are not ready and stuttering in the adaptation process experience difficulties in responding to the changes and challenges that exist. The number of respondents and the limited variety of types of natural handicrafts, can still be explored more widely in a larger area. Provides an overview of the existing conditions in the empirical situation, especially natural handicraft MSMEs and provides input for policy makers to hasten to accelerate efforts to keep MSMEs able to exist through the difficult situation of the Covid-19 pandemic Keywords : SMEs, Adaptive, Pandemic
Analysis on Resources and Organizational Culture as Sustainable Competitive Advantages in a Printed Newspaper Company in Semarang Agata Asri Wijayaningsih; Berta Bekti Retnawati; Thomas Indrajaya
Journal of Management and Business Environment (JMBE) Vol 4, No 2: January 2023
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jmbe.v4i2.5323

Abstract

Competition in printed media business is getting severe in the digital era due to the growing number of online media. Online media presents more varied news in faster ways for the public. The covid-19 pandemic exacerbates the condition as a lot of hotels, government institutions, banks, and private companies stop subscribing printed newspaper. The research aims to analyze whether resources and organizational culture of a printed newspaper company in Semarang imply sustainable competitive advantages. This research implemented qualitative method which was by interviewing three managers and employees of four departments to obtain data. The VRIO analysis was used to analyze the data. The results show that not all company’s resources imply sustainable competitive advantages; only human resources, organizational structure, and market do so. The financial and physical resources possess temporary competitive advantages.  In terms of organizational culture, only kinship implies sustainable competitive advantage. Disciplinary and honesty have competitive parities and identity and policy have temporary competitive advantages
Co-Authors Agata Asri Wijayaningsih Bernadeta Irmawati Marlon Leong Thomas Indrajaya