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All Journal KINERJA : Jurnal Ekonomi dan Bisnis El-Arbah: Jurnal Ekonomi, Bisnis Dan Perbankan Syariah
R Raihan
Fakultas Ekonomi Universitas Islam Jakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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POLA KONSUMSI GENERASI MILENIAL DALAM BELANJA ONLINE (E-COMMERCE) PADA MASA PANDEMIC COVID 19 Hilma Farhani; Raihan Raihan; Ratih Ayu Sekarini
Kinerja Vol 4 No 01 (2021): Kinerja : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam As-Syafi'iyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34005/kinerja.v4i1.1700

Abstract

Tahun 2020 hingga waktu ini tahun 2021 artinya masa sejarah bagi seluruh global, hal ini didasari seluruh dunia sedang mengalami masa pandemic covid 19. Pandemi covid 19 yg terjadi secara global tentu saja berdampak di berbagai sektor salah satunya sektor ekonomi. Penyakit Covid 19 sudah menyebabkan economi shock baik secara perorangan, rumah tangga, perusahaan mikro & makro mungil, menengah juga besar , tidak hanya pada Negara Indonesia saja namun bahkan mensugesti ekonomi negara lain. Hal ini berdampak mengubah pola kegiatan belanja yang umumnya warga membeli kebutuhan pribadi ke toko atau secara offline buat membeli kebutuhan sehari-hari menjadi berbelanja secara online, pola konsumsi waktu ini mulai merubah dari membeli barang menggunakan melihat atau mencoba secara eksklusif di toko/daerah menjadi membeli produk hanya sesuai gosip yang cukup tanpa mencoba/merasakan produk tersebut. Tujuan penelitian ini memberikan informasi terjadi perubahan pola konsumsi pada sikap konsumen pada waktu pandemi covid-19 terutama di generasi milenial. Metode penelitian yg dipergunakan adalah metode kuantitatif. akibat penelitian menunjukkan pola konsumsi pada indicator mencari informasi barang atau jasa secara online. sesuai hasil penelitian disumplakn bawah terdapat perubahan di pola konsumsi generasi milinenal di masa pandemi covid-19 di indicator mencari berita, menggunakan dan membeli pada jasa e-commers.
CONSUMPTION PATTERNS OF THE MILLENIAL GENERATION IN ONLINE SHOPPING (E-COMMERCE) DURING THE COVID-19 PANDEMIC Hilma Farhani; R Raihan; Ratih Ayu Sekarini
El-Arbah: Jurnal Ekonomi, Bisnis Dan Perbankan Syariah Vol 6 No 1 (2022): AL ARBAH JURNAL EKONOMI, BISNIS DAN PERBANKAN SYARIAH
Publisher : Program Studi Perbankan Syari'ah Fakultas Agama Islam Universitas Islam As-Syafi'iyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34005/elarbah.v6i1.1870

Abstract

In 2020-2021 is a historical time for the whole world, this is based on the whole world is experiencing a period of pandemicc covid 19. Pandemic covid 19 that occurs globally, of course, has an impact on various sectors, one of which is the economic sector. The COVID-19 disease has caused an economic shock, both individually, in households, small, medium and large micro & macro companies, not only in Indonesia but even affect the economy of other countries. This has the effect of changing activity patterns shopping that people usually buy needs directly to the store or offline for shopping buying daily necessities to shopping online, current consumption patterns are starting change from buying goods by seeing or trying in person at the shop/place to buy the product only based on sufficient information without trying/feeling the product. The purpose of this study is to provide information about the conditions that occur in changes in consumption patterns in consumer behavior during the COVID-19 pandemic, especially in millennial generation. The research method used is a quantitative method. Research result shows consumption patterns on indicators looking for information on goods or services online. Based on the results of the study, it is concluded that there is a change in the consumption pattern of generations millennials during the covid-19 epidemic on indicators looking for information, using and buy on e-commerce services.
Co-Authors Hilma Farhani Ratih Ayu Sekarini