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All Journal Ekomaks : Jurnal Ilmu Ekonomi, Manajemen, dan Akuntansi Jurnal Daya Mas : Media Komunikasi dan Informasi Hasil Pengabdian dan Pemberdayaan Masyarakat
Rindyah Hanafi
Universitas Merdeka Madiun
Humanities Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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PENGARUH STORE ATMOSPHERE, HEDONIC SHOPPING, DAN PROMOSI TERHADAP IMPULSIVE BUYING Rindyah Hanafi
JURNAL EKOMAKS Jurnal Ilmu Ekonomi Manajemen dan Akuntansi Vol. 8 No. 2 (2019): JURNALEKOMAKS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/jeko.v8i2.41

Abstract

This study aims to determine the influence of store atmosphere, hedonic shopping, and partial and simultaneous promotion of impulsive buying conducted in the modern retail community in Madiun City. The population in this study is the consumers of various selected big retails in Madiun City, namely Matahari Department Store Madiun Plaza and Sun City Mall, Carrefour, Ramayana and Samudra Swalayan. In this study, the number of population is not known with certainty, so in this study the number of samples used is determined based on the model estimation interval model for the parameter of proportion P, so that the sample obtained as many as 100 people. The sampling technique used in this research is by using purposive convenience sampling technique. Data analysis techniques use classical assumption test, multiple linear regression analysis, coefficient of determination test, and hypothesis testing by using t test and F test. The findings were obtained: (1) Store atmosphere partially influence to impulsive buying done by society in modern retail in Madiun City. (2) Hedonic shopping partially affects the impulsive buying done by society in modern retail in Madiun City. (3) Promotion partially influence to impulsive buying done by society in modern retail in Madiun City. (4) Store atmosphere, hedonic shopping, and promotion simultaneously affect the impulsive buying done in the modern retail community in Madiun City Store Atmosphere, Hedonic Shopping, Promotion, Impulsive Buying
Pembelajaran E-Commerce sebagai Sarana Pemasaran dan Penjualan Batik Songsong secara On Line di Desa Sewulan Kecamatan Dagangan Kabupaten Madiun Rindyah Hanafi
JURNAL DAYA-MAS Vol. 4 No. 2 (2019): JURNAL DAYA MAS
Publisher : Universitas Merdeka Madiun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33319/dymas.v4i2.24

Abstract

Abstract—Indonesian Batik by UNESCO has been designated as Masterpieces of the Oral and Intangible Heritage of Humanity. since October 2, 2009. In each area batik craft is a regional superior product. At this time the development of batik began to be popular with all circles because it has characteristics, distinctive features and variety. Batik Songsong is a batik with distinctive features made by batik craftsmens in the village of Sewulan, Dagangan District, Madiun Regency. Mentoring for batik craftsmens was carried out from October to December 2018 in 6 (six) batik craftman  in the village of Sewulan. In general batik craftsmens do not understand the use of the internet to trade online so far how to market goods in conventional or offline ways. Batik craftsmen are taught learning online by using Facebook and Instagram social media applications. Batik Craftsmens were introduced and taught how to use Facebook and Instagram applications via smartphones and laptops to trade so that the produced batik Songsong produced were widely known and could achieve increased income. In order for the use of Facebook and Instagram applications to succeed, then batik crafmans need to be monitored continuously. Keywords—:  Characteristics, E-Commerce, Batik Songsong, Sewulan Village. 
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