Ari Kharisma
Fakultas Ekonomi Universitas Gunadarma, Fakultas Psikologi Universitas Gunadarma Depok, Jawa Barat, Indonesia

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Analisis Sikap Konsumen dan Faktor- Faktor yang Mempengaruhi Keputusan Pembelian Produk Melalui Toko Online Zoya Depok Windy Atmawardani Rachman; Ari Kharisma; Amarilys Andaritidya
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : CV. Ridwan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (426.292 KB) | DOI: 10.36418/syntax-literate.v7i6.7329

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh sikap konsumen dan faktor yang mempengaruhi keputusan pembelian produk melalui toko online Zoya Depok, yang terdiri dari lima variabel yaitu harga, citra toko, design web, kemudahan pembayaran, keuntungan belanja online, dan variabel faktor yang mempengaruhi, untuk mengetahui sejauh mana variabel-variabel tersebut dalam mempengaruhi keputusan pembelian. Metode analisis yang digunakan adalah analisis regresi linear berganda dan analisis uji T. Berdasarkan hasil penelitian menunjukkan bahwa keputusan pembelian produk melalui toko online Zoya Depok dengan menggunakan analisis uji t secara signifikan dipengaruhi oleh variabel harga, citra toko dan keuntungan belanja online, dilihat dari hasil t hitung lebih besar dari tabel.
ANALYSIS OF FINANCIAL DISTRESS USING THE ALTMAN Z-SCORE MODEL IN PT SIDO MUNCUL TBK IN THE PERIOD 2020-2022 Ari Kharisma
International Journal Management and Economic Vol. 2 No. 2 (2023): May: International Journal Management and Economic
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/ijme.v2i2.852

Abstract

This research aims to analyze the potential for financial distress in PT Sido Muncul Tbk for the 2020-2022 period by using five financial variables in the Altman Z-Score model. The variables are Working Capital to Total Assets (X1), Retained Earnings to Total Assets (X2), Earnings before Interest and Taxes to Total Assets (X3), Market Value of Common and Preferred Stock to Book Value of Total Debt (X4), and Sales to Total Assets (X5). This research is quantitative with secondary data sources of PT Sido Muncul Tbk. The research data used are annual financial reports for 2020-2022. The annual financial report from the company's official website and the website of the Indonesia Stock Exchange (IDX). This study used the Altman Z-Score method to analyze financial distress in companies. The result is PT Sido Muncul Tbk’s increase in the Z-Score value every year with a Z-Score value > 2.99 for 2020-2022. Based on the cut-off point of the Altman Z-Score method for PT Sido Muncul Tbk is in a safe zone. A company with a safe zone is one that the company is a good financial condition and has great potential in developing its business and getting more advanced in business activities over the next few years.