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All Journal Jurnal Ilmiah ASET JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Jurnal Indonesia Sosial Teknologi
Atik Lusia
Sekolah Tinggi Ilmu Ekonomi Surakarta, Sukoharjo, Indonesia
Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Faktor-Faktor yang Mempengaruhi Loyalitas Konsumen Produk Jims Honey Ririn Oktaviani; Atik Lusia
Jurnal Ilmiah Aset Vol 24 No 1 (2022): Jurnal ASET Volume 24 No 1
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37470/1.24.1.201

Abstract

This research aims to analyze the factors that influence consumer loyalty for Jims Honey products at the Jimshoney_Klaten09 Online Shop. Data collection through questionnaires. The number of samples used is 125 consumers by using purposive sampling method. The data analysis technique used multiple linear regression analysis. The test results show that product quality does not affect consumer loyalty, while service quality, price and brand image have a significant effect on consumer loyalty.
Pengaruh Pendidikan Kewirausahaan dan Motivasi Terhadap Minat Berwirausaha Pada Mahasiswa Atik Lusia; Tri Ratna Pamikatsih
JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Vol 1 No 2 (2021): Juni 2021
Publisher : Sekolah Tinggi Ilmu Ekonomi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56456/jebdeker.v1i2.72

Abstract

Entrepreneurship education can be the basis for students to be able to develop their abilities in entrepreneurship. This study aims to determine the effect of entrepreneurship education and entrepreneurial motivation on entrepreneurship intention. This research was conducted on 110 respondents by distributing questionnaires with purposive sampling method and the sampling criteria used were management university students who had taken entrepreneurship education courses. This study applies a descriptive correlational method which is intended to determine the causal relationship of an event. Researchers used a Likert scale for measuring questionnaires and analysis tools using multiple regression. Based on the research, it was found that entrepreneurship education and motivation influence university students in entrepreneurship intention but entrepreneurial motivation has a lower regression value so it is necessary to create activities that can increase students' entrepreneurial motivation.
Pengaruh Kualitas Layanan, Citra Merek, Word of Mouth dan Promosi Terhadap Loyalitas Pelanggan Apriliana Dewi Astianita; Atik Lusia
Jurnal Indonesia Sosial Teknologi Vol. 3 No. 03 (2022): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (603.011 KB) | DOI: 10.59141/jist.v3i03.382

Abstract

Bisnis dapat memperluas kontribusi mereka ke item yang mereka hasilkan. Word of Mouth (WOM) adalah metode periklanan langsung dari mulut ke mulut yang mempengaruhi seseorang karena data yang diperoleh diyakini benar dan adil, dan umumnya milik seseorang. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas layanan, citra merek, word of mouth dan promosi terhadap loyalitas pelanggan. Jenis penelitian yang digunakan adalah penelitian kuantitatif. Populasi dalam penelitian ini adalah pelanggan bengkel yang melakukan perawatan sepeda motor di bengkel Ahass Pos Buana Sari Motor II. Sampel yang digunakan sebanyak 172 responden yang diambil dalam menggunakan teknik Purposive Sampling dan metode pengumpulan data yang digunakan dalam penelitian ini adalah kuesioner. Analisis data yang digunakan adalah uji regresi linier berganda, uji hipotesis, uji determinasi. Hasil uji regresi linier berganda menunjukkan bahwa variabel kualitas layanan dan variabel promosi tidak berpengaruh signifikan terhadap variabel loyalitas pelanggan, sedangkan variabel citra merek dan word of mouth berpengaruh signifikan terhadap variabel loyalitas pelanggan. Berdasarkan hasil penelitian sebaiknya bengkel Ahass Pos Buana Sari Motor II lebih meningkatkan kualitas layanan, promosi dan selalu menjaga hubungan baik kepada konsumen bengkel Ahass Pos Buana Sari Motor II.
Co-Authors Apriliana Dewi Astianita Ririn Oktaviani Tri Ratna Pamikatsih