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All Journal Jurnal Ilmiah ASET JEBDEKER: Jurnal Ekonomi, Manajemen, Akuntansi, Bisnis Digital, Ekonomi Kreatif, Entrepreneur Jurnal Indonesia Sosial Teknologi
Atik Lusia
Sekolah Tinggi Ilmu Ekonomi Surakarta, Sukoharjo, Indonesia
Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Jurnal Ilmiah ASET

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Faktor-Faktor yang Mempengaruhi Loyalitas Konsumen Produk Jims Honey Ririn Oktaviani; Atik Lusia
Jurnal Ilmiah Aset Vol 24 No 1 (2022): Jurnal ASET Volume 24 No 1
Publisher : STIE Widya Manggala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37470/1.24.1.201

Abstract

This research aims to analyze the factors that influence consumer loyalty for Jims Honey products at the Jimshoney_Klaten09 Online Shop. Data collection through questionnaires. The number of samples used is 125 consumers by using purposive sampling method. The data analysis technique used multiple linear regression analysis. The test results show that product quality does not affect consumer loyalty, while service quality, price and brand image have a significant effect on consumer loyalty.
Co-Authors Apriliana Dewi Astianita Ririn Oktaviani Tri Ratna Pamikatsih