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ANALISIS KEPUASAN KONSUMEN TERHADAP KUALITAS PELAYANAN GOJEK DI KABUPATEN KUBU RAYA Efa Irdhayanti; Yuni Firayanti
Jurnal Ekonomi dan Bisnis Kontemporer Vol 5, No 2 (2019): Jurnal Ekonomi dan Bisnis Kontemporer Vol.5 No.2 Agustus 2019
Publisher : Universitas Pandanaran

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Abstract

Perkembangan teknologi yang mampu memberikan dampak yang besar terhadapberbagai bidang, satu diantaranya yaitu pada bidang pemasaran. GOJEK merupakan satudiantara aplikasi yang memiliki dampak yang luas bagi penggunanya, baik konsumen,pengendara dan pelaku usaha yang terlibat. Oleh karena itu, penulis tertarik untukmenganggkat tema “Analisis Konsumen Terhadap Kualitas Pelayanan GOJEK di KabupatenKubu Raya” dalam penelitian ini. Adapun tujuan dalam penelitian ini adalah untuk mengetahui: a). Tingkat kepuasan konsumen terhadap pelayanan GOJEK di Kabupaten Kubu Raya; b).Faktor-faktor yang mempengaruhi tingkat kepuasan konsumen terhadap pelayanan GOJEK diKabupaten Kubu Ra; c). Kepuasan konsumen terhadap pelayanan GOJEK di Kabupaten KubuRaya. Populasi dan sample dalam penelitian ini adalah pengguna jasa GOJEK di KabupatenKubu Raya yaotu di Kecamatan Sungai Raya. Penelitian dilakukan dengan melaksanakanobservasi lapangan dan penyebaran kuesioner.Dari hasil penelitian yang dilakukan terhadap variabel tangible, realibility,responsiveness, assurance dan emphaty terhadap kepuasan konsumen, menunjukkan indikatorindikator dalam penelitian ini bersifat valid dan reliabel. Pada uji hipotesis, variabelresponsiveness berpengaruh terhadap kepuasan konsumen. Sedangkan variabel tangible,reliability, assurance dan emphaty tidak berpengaruh signifikan terhadap kepuasan konsumen.Secara simultan variabel tangible, reliability, assurance dan emphaty berpengaruh signifikanterhadap kepuasan konsumen. Dari uji koefisien Determinasi (R2) dapat dilihat persentasesumbangan pengaruh variabel bebas yaitu variabel tangible (X1), realibility (X2),responsiveness (X3), assurance (X4), empathy (X5) terhadap variabel terikat yaitu kepuasankonsumen (Y) sebesar 80,1%. Sedangkan sisanya 19,9 % dipengaruhi oleh variabel lainnyayang tidak dimasukkan dalam penelitian ini.Kata Kunci : GOJEK; Kepuasan Konsumen; Kualitas Pelayanan
ANALISIS PERANAN KEPEMIMPINAN TERHADAP PRODUKTIVITAS KERJA PEGAWAI DINAS PENDIDIKAN PROVINSI KALIMANTAN BARAT EFA IRDHAYANTI
Jurnal Ekonomi dan Bisnis Kontemporer Vol 2, No 02 (2018): Jurnal Ekonomi dan Bisnis Kontemporer Vol.02 No.2 September 2018
Publisher : Universitas Pandanaran

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Abstract

Efektivitas Peranan Kepemimpinan adalah keberhasilan pemimpin di dalam memerankanfungsi-fungsi kepemimpinan dengan baik sekaligus dapat membawa para bawahannya untukmelakukan tugasnya dengan baik. Adapun penelitian adalah untuk mengetahui pengaruhefektivitas kepemimpinan dengan produktivitas kerja Pegawai Dinas Pendidikan ProvinsiKalimantan Barat. Jenis penelitian yang digunakan adalah penelitian deskriptif yaitu denganpengumpulan data untuk menguji hipotesis yang telah diajukan di muka atau menjawabpertanyaan mengenai status terakhir subyek penelitian. Metode analisis yang digunakanadalah analisis deskriptif yang bertujuan untuk menggambarkan atau mendeskripsikan datayang diperoleh, analisis ini digunakan untuk menggambarkan secara lebih mendalam tentangvariabel-variabel yang diteliti. Dari hasil analisis terlihat bahwa: Perencanan (X1),Pengorganisasian (X2), Komunikasi (X3), Supervisi (X4),dan Kepegawaian (X5)menunjukkan bahwa rata-rata responden setuju dan cukup setuju dapat meningkatkanproduktivitas kerja.
THE EFFECT OF BURNOUT ON EMPLOYEE PERFORMANCE WITH WORKLOAD AS A MODERATING VARIABLE Syech Idrus; Delyana Rahmawany Pulungan; Febriyan Muliany; Efa Irdhayanti
JURNAL ILMIAH EDUNOMIKA Vol 8, No 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14896

Abstract

ABSTRACT This research is a quantitative study with an explanatory approach. The data used in this study use primary data that researchers obtained from 500 MDP Store employees spread throughout Indonesia obtained by means of an online questionnaire and sent via the respondents' WhatsApp accounts. The questionnaire contains 5 statements, namely strongly agree statements, agree statements, normal/so-so statements, disagree statements, and strongly disagree statements on the 10 questionnaires submitted. The data were analyzed using the smart PLS 4.0 analysis tool. The result in this article show that each hypothesis used in this article can be accepted and proven, namely that the Job Saturation variable can affect Employee Performance and the Workload variable can strengthen the influence of the Job Satisfaction variable on Employee Performance. Based on the results of the third table of the Path Coefficient above, it shows that the Burn Out variable can have an influence on Employee Performance, but it is negative because the T-Statistic value is above 1,960 but negative, namely -6,782 and the P-Values are below the significance level of 0.05, namely 0.036. From these results, it can be concluded that the more bored employees are at work, the more employee performance will decrease or erode.. In addition, in the next row, the Workload variable can strengthen the influence of Job Saturation on Employee Performance in a negative direction because the T-Statistic value is above 1.960, which is -10.232 and the P-Values are below the significance level of 0.05, which is 0.000. This means that the more Employee Workload can make employees more bored in working so that Employee Performance can decrease. Thus, the first and second hypotheses in this article can be accepted. Keywords: Burnout, Employee Performance. Workload
Kreatifitas Ilmiah melalui Pelatihan Skripsi Berbasis SPSS Efa Irdhayanti; Ramadhan, Rizani; Anggraini Syahputri; Mufrihah, Mazayatul
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 4 No 1 (2024): Mei 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/pakmas.v4i1.2644

Abstract

In today's digital era, mastery of technology and data analysis software is a skill that is very much needed by students, especially those involved in research and data analysis. SPPSS (Statistical Package For The Social Sciences) is one of the software that is widely used for statistical analysis in various disciplines, including social sciences, health, economics and education. The problems faced by final semester students in processing research data where the processing of funds is still done manually or still using Microsoft Excel software. In overcoming these problems, the PKM team provides solutions through Data Processing Training Using SPSS Software to improve scientific creativity in students. The output target in this PKM activity is that final semester students, namely semesters 6 and 8 in Pontianak City are able to use data processing media using SPSS (Statistical Package For The Social Sciences). Specifically, the output targets of PKM activities are: (1). Students are able to use data according to the research design that has been determined and is right, (2). Students are able to process research data quickly and precisely according to the existing research design. In the implementation of this PKM program has been carried out well and smoothly as planned. Participants were able to receive the material delivered by the PKM Team well and participants were very enthusiastic about participating in this training activity which can be seen through the activeness of participants in the activity process.