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The Effect of School Image on Students’ Loyalty with Satisfaction as Mediating Variable on Private Secondary Schools with Different Social Class Febrine Pentadini; Retno Yustini Wahyuningdyah
Journal of Management and Business Environment (JMBE) Vol 3, No 2: January 2022
Publisher : Soegijapranata Catholic University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24167/jmbe.v3i2.4308


Student’s loyalty is needed to promote the school. Some factors that affect loyalty are school image and satisfaction. This study aims at analyzing the effect of school image to the students’ loyalty with satisfaction as mediating variable and testing if there is the different effect on private secondary students with different social class. Questionnaires to 126 students from two different social classes were collected. Multiple regression linear and Sobel test were applied to see mediating effect of satisfaction. The results indicate that school image gives small effect on students’ loyalty but higher effect on students’ satisfaction. There is no different effect to the students’ loyalty from different social class.