Article Per Year (5 Year)
p-Index From 2019 - 2024
0.23
P-Index
This Author published in this journals
All Journal Jurnal ASPIKOM
Serra Annisa
London School of Public Relations
Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
STUDI NETNOGRAFI PADA AKSI BEAT PLASTIC POLLUTION OLEH UNITED NATIONS ENVIRONMENT DI MEDIA SOSIAL INSTAGRAM Serra Annisa
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 3, No 6 (2019): Januari 2019
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (775.627 KB) | DOI: 10.24329/aspikom.v3i6.411

Abstract

World Environment Day (WED) is commemorated every June 5 to raise awareness of all people around the world to care about the environment. The theme of the 2018 WED is “Defeating Plastic Pollution”, the action of inviting people around the world to reduce the burden of plastic, one of which is by inviting all parties who use the internet to gather information about this action by uploading it on social media using the hashtag #BeatPlasticPollution. The purpose of this study was to analyze the content of the Action to Beat Plastic Pollution. This study uses a netnographic method and data collection is done through online observation. The results of this study provide an overview of the uploaded content, namely the use of visuals in the format of photos, designs or videos, how to deliver messages, the level of involvement, and the involvement of environmental activists and celebrities participating in the Defeating Plastic Pollution action. The UN Environment has made a decision using Instagram as a media to take action to defeat plastic pollution. The substance of this research is policy for social media and for local people to get Instagram content on social media that has a high level of involvement.
Co-Authors