Article Per Year (5 Year)
p-Index From 2019 - 2024
0.817
P-Index
This Author published in this journals
All Journal Eklektik : Jurnal Pendidikan Ekonomi dan Kewirausahaan Jurnal Inovasi Bisnis (Inovbiz) Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan
Wan Junita Raflah
Politeknik Negeri Bengkalis
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

Published : 6 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan

 1 
The Application of a Cost Plus Pricing Method in Determining the Selling Price of Dried Lomek Products (Case Study at Bumdes Kuala Alam) Siti Nurhaliza; Wan Junita Raflah
Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Vol 2, No 1 (2022): Edisi Juni 2022
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (384.534 KB) | DOI: 10.35314/inovbizmik.v2i1.2483

Abstract

The determination of the selling price will affect the level of consumer purchasing power, specifically, if the price offered is too high, it will have an impact on the decline in consumer purchasing power. As a result, the product willbe unable to compete in the market and vice versa. Even though the products offered at low prices can compete in the market, the profit achieved by the company will not be maximized. This study aims to determine the selling price of dried lomek products at BUMDes Kuala Alam, as well as the selling price of dried lomek products using the cost plus pricing method. This study uses a quantitative descriptive research method by collecting data from BUMDes Kuala Alam, observing the data and displaying the results in the tables described. This study obtained the results that there are differences in determining the selling price of dried lomek between the methods used by BUMDes and the Cost Plus Pricing method. The difference in the inclusion of variable factory overhead costs and fixed factory overhead costs. The method of determining the selling price of Cost Plus Pricing is able to determine the selling price that is able to compete. Because the selling price is below the market selling price range for 100 Kg is Rp. 13,700/pcs and the selling price of 1000 Kg is Rp. 8,000/pcs. Keywords: Pricing Strategy, Selling Price, Cost Plus Pricing Method.
The Influence of Brand Image, Brand Ambassador and Price on Purchasing Decisions for Scarlett Whitening Product in Riau Elli Safika; Wan Junita Raflah
Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Vol 1, No 1 (2021): Edisi Juni 2021
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (339.514 KB) | DOI: 10.35314/inovbizmik.v1i1.1876

Abstract

This research aims to determine the influence and how much the influence of brand image, brand ambassador, and price on purchasing decisions for Scarlett Whitening Products in Riau partially and simultaneously. This research used quantitative methods. Data collection technique used online questionnaires and literature study with a sample of 97 people. The value of each independent variable is 2,888 for brand image; 2,135 for brand ambassador and 5,708 for price, meanwhile the value of t table is 1.986 that’s mean the brand image, brand ambassador, and price has significant and positive influence on purchasing decisions. The results of the coefficient of determination is 0,420 or 42%, which means the influence of the independent variable (brand image, brand ambassador, and price) on the dependent variable (purchasing decisions) is 42% while the remaining 58% is influenced by other factors not examined in this research.
Co-Authors Adrian Irnanda Pratama Elli Safika M Hamidi Siti Nurhaliza Wan Zulhaq Akmarullah