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All Journal Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS
Johannes Johannes
University of Jambi
Economics, Econometrics & Finance Other

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Visiting Intention: A Perspective of Destination Attractiveness and Image in Indonesia Rural Tourism Syahmardi Yacob; Johannes Johannes; Nor Qomariyah
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 3 No. 2, June 2019
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (304.006 KB) | DOI: 10.29259/sijdeb.v3i2.122-133

Abstract

The purpose of this study is to investigate the effect of destination attractiveness and image on visiting intention in Indonesia rural tourism. Data were collected from tourist are visiting rural tourism in Kerinci district, Jambi Province (Indonesia). This study used the three variables important factors to develop tourism destination where one of potential object existed, meanwhile destination image from the tourism influenced their interest to visit. The research finding is the significant impact of destination attractiveness through destination image towards development of visiting intention. A main reason destination attractiveness is one of key factors to attract tourist what they want and need. Secondly, an important to create nature tourism achievement perspective between local people and government. Third, also to increase a public awareness of their effort an environment protecting and preserving it as economic value thru rural tourism.
Using importance and performance analysis to direct emerging rural destination development Johannes Johannes; Edward Edward
INOVASI Vol. 18 (Special Issue), 2022
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (196.656 KB) | DOI: 10.29264/jinv.v18i0.11248

Abstract

Stakeholders' role in developing new tourist destinations is significant, especially in emerging destinations where the villagers or community needs to be involved. Accordingly, the research purpose is to explain stakeholders' appropriateness attributes in terms of importance and performance. Therefore, we surveyed with various institutions eight tourist stakeholders with a sample size of 65 units. The analytical tool used IPA, which used a Cartesian diagram to show attributes position. The result showed that the area (I) improvement should focus on tourist information and communication, and area (II) should be maintained; natural, transportation, destination activity, village involvement, and village government role. Furthermore, area III is the low priority due to the high performance: accommodation and culinary. Finally, the ignore area (IV) is the activity package, tourism networking, transparencies program, finance support, and human resource competence. Hence the main problem of the stakeholder holder's perspective is the coordination program. The local government could consider stakeholder's flexibility practice to enhance the destination by addressing each attribute to different stakeholders to be their functions. They must update them with contextual and relevant things about rural destinations.
Co-Authors Edward Edward Nor Qomariyah Syahmardi Yacob