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All Journal JABE (Journal of Applied Business and Economic) Aliansi : Jurnal Manajemen dan Bisnis
Annathasia Puji Erasashanti
Perbanas Institute, Jakarta
Social Sciences

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THE EFFECT OF USSD POP-UP NOTIFICATION ADVERTISING ON INTERESTS IN BUYING SME’s PRODUCTS Erina Sovania; Annathasia Puji Erasashanti
JABE (Journal of Applied Business and Economic) Vol 6, No 4 (2020): JABE (Journal of Applied Business and Economics)
Publisher : UNIVERSITAS INDRAPRASTA PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jabe.v6i4.4417

Abstract

Hard to imagine if now living without a cellphone. All information can be provided quickly and instantly via mobile. Advertisements on mobile phones are becoming the current trend and target by advertisers despite the high possibility of recipients seeing and responding to the ads that appear. This study intends to measure whether the mobile USSD Pop-up Notification advertisement has an influence and relationship on consumer buying interest. The research method used is a descriptive quantitative method by collecting data through questionnaires to 385 respondents. The data analysis technique used is correlation analysis and simple linear regression. The results of the correlation coefficient test obtained the number 0.63 where the interpretation produced shows the existence of a Strong Relationship, and coefficient determination of 40%, means a contribution of the variable USSD Pop-up Notification advertising can provide buying interest of 40%, while the remaining 60% is influenced by other variables not examined in this study. For hypothesis testing, it can be seen that the t value is 15.951 with a significance value of 0.000 <0.05 which means there is a Significant Effect between variable X on variable Y. Finally, the study found that USSD Pop-up Notification advertising has a significant positive impact on consumer buying interest
PENGARUH KREASI NILAI TERHADAP KINERJA BPR DI JAWA BARAT A.V Rahajeng Widyarsih; Yohanes Ferry Cahaya; Annathasia Puji Erasashanti
Aliansi : Jurnal Manajemen dan Bisnis Vol 14, No 1 (2019): Aliansi : Jurnal Manajemen dan Bisnis
Publisher : Sekolah Tinggi Manajemen IMMI Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46975/aliansi.v14i1.28

Abstract

BPR has a big role to drive the regional economy. The financial performance of rural banks in West Java generally tends to improve, but is not in line with the growth in the number of rural banks, which shows a declining trend from year to year. In addition, the growth of third-party funds (DPK) gradually slowed down from 25.70% in 2009 to 8.10% in 2015 and 0.69% in August 2016. The condition is thought to be related to problems in developing value creation. So, this study aims to examine the effect of value creation on BPR performance in West Java. This research uses a quantitative research approach. Observations were made in the time section which is cross section / one shot, that is in 2019. The analysis unit is BPR in West Java, with the observation unit that is the management of the BPR in the West Java Province. Data taken from a sample of 100 respondents and analyzed using PLS. The results showed that value creation had a significant influence on the performance of BPR in West Java. This finding is expected to be an alternative model for BPR management in West Java that improving BPR performance relies on developing value creations especially in the business partner aspect, supported by business domain development and customer benefits.
Co-Authors Erina Sovania Widyarsih, A.V Rahajeng Yohanes Ferry Cahaya