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All Journal J-MACC : Journal of Management and Accounting Sketsa Bisnis
Amalia Salsabila Ariyanto
Universitas Islam Negeri Sunan Ampel Surabaya
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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IMPLEMENTASI TEKNOLOGI INFORMASI UNTUK PERAMALAN DINAMIKA BISNIS (STUDI PADA BISNIS VALAS) Khofifah Amalia; Amalia Salsabila Ariyanto
J-MACC Vol 3 No 2 (2020): Oktober
Publisher : Fakultas Ekonomi Universitas Islam Darul Ulum Lamongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52166/j-macc.v3i2.2069

Abstract

This study aims to determine the implementation of information technology in foreign exchange. By using quantitative and qualitative research methods as well as associative. research that comes from the presence of data and utilizes existing theories as an explanation. With the development of technology, every company tries to always provide the best service to its customers in the business field. In the business sector, technology plays an important role, especially in banking. It cannot be separated from one that we may rarely hear but which plays an important role in the business world, namely the existence of foreign exchange. Foreign currency or commonly referred to as foreign exchange is the currency that is used as a legal tender in the country. Foreign currency will have a value if that foreign currency can be exchanged for another foreign currency without restrictions. Foreign exchange transactions can occur in the foreign exchange market.
Sumbangsih Customer Relationship Management Dalam Menciptakan Customer Intimacy Nurivan Rizky; Amalia Salsabila Ariyanto; Nur Diana Fahma Salsabila; Muhammad Rizalul Wakhid; Yusuf Amrozi

Publisher : Universitas Yudharta Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/jsb.v10i2.3502

Abstract

English Version To achieve success in today's dynamic business era, it is important to shift from a product focus to a customer focus. Companies can better understand customers, provide more personalized service, and build communication through a Customer Relationship Management (CRM) approach. This concept aims to achieve Customer Intimacy, namely a close relationship with customers based on a deep understanding of customer needs. Using qualitative descriptive methods, this research reviews literature on CRM and Customer Intimacy. The results show that salespeople's strategies for attracting customer attention, creating Customer Intimacy, and measuring how influential CRM is in building strong customer relationships are important parts of the process. Reliable sources indicate how important this method is for understanding customer needs, increasing customer satisfaction, and increasing customer retention. This study also shows that CRM. Versi Indonesia Untuk mencapai kesuksesan di era bisnis yang dinamis saat ini, penting untuk beralih dari fokus pada produk ke fokus pada pelanggan. Perusahaan dapat lebih memahami pelanggan, memberikan layanan yang lebih personal, dan membangun komunikasi melalui pendekatan Customer Relationship Management (CRM). Konsep ini bertujuan untuk mencapai Customer Intimacy, yaitu hubungan yang dekat dengan pelanggan yang didasarkan pada pemahaman yang mendalam tentang kebutuhan pelanggan. Dengan menggunakan metode deskriptif kualitatif, penelitian ini meninjau literatur tentang CRM dan Customer Intimacy. Hasilnya menunjukkan bahwa strategi penjual untuk menarik perhatian pelanggan, menciptakan Customer Intimacy, dan mengukur seberapa besar pengaruh CRM dalam membangun hubungan pelanggan yang kuat adalah bagian penting dari proses tersebut. Sumber yang dapat dipercaya menunjukkan betapa pentingnya metode ini untuk memahami kebutuhan pelanggan, meningkatkan kepuasan pelanggan, dan meningkatkan retensi pelanggan
Co-Authors Khofifah Amalia Muhammad Rizalul Wakhid Nur Diana Fahma Salsabila Nurivan Rizky Yusuf Amrozi