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TINGKAT LITERASI PARIWISATA HALAL DAN KEPUTUSAN BERWISATA PADA WISATA HALAL (STUDI PADA WISATAWAN DOMESTIK DI INDONESIA) AULA NURUL MA'RIFAH; M NASOR; ERIKE ANGGRAENI
Jurnal Ilmiah Manajemen "E M O R" Vol 4, No 1 (2020): Juni
Publisher : Universitas Muhammadiyah Luwuk Banggai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32529/jim.v4i1.455

Abstract

Pariwisata telah menjadi suatu bagian esensial di masyarakat dan merupakan suatu sektor yang mampu untuk mendorong pertumbuhan ekonomi. Di Indonesia, pariwisata pernah menjadi suatu sektor yang tumbuh ketika penerimaan ekspor turun, artinya sektor ini merupakan sektor yang cukup potensial untuk dikembangkan terutama pariwisata halal mengingat Indonesia mayoritas penduduknya Muslim. Penelitian ini bertujuan unuk melihat tingkat literasi dari pariwisata halal dan mengenai tingkat keputusan berwisata pada wisata halal. Hasil penelitian menunjukkan bahwa sebanyak 56,5% wisatawan telah mengetahui konsep wisata halal dan ketika wisatawan diberikan gambaran lebih jauh mengenai wisata halal, sebanyak 73% wisatawan menyatakan setuju bahwa wisata halal ditujukan untuk semua kalangan atau tidak terbatas untuk kalangan tertentu saja. Selain itu, hasil penelitian menunjukkan sebanyak 78% wisatawan lebih memilih dan memutuskan untuk mendatangi lokasi wisata yang ramah kepada wisatawan muslim (wisata halal) dalam melakukan perjalanan wisatanya.
HALAL TOURISM IN INDONESIA (CASE STUDY OF DOMESTIC TOURISTS) Aula Nurul Ma'rifah; M Nasor; Erike Anggraeni
Ekonomi Islam Vol. 11 No. 1 (2020): Jurnal Ekonomi Islam Fakultas Agama Islam UHAMKA
Publisher : Universitas Muhammadiyah Prof Dr Hamka

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (292.617 KB)

Abstract

In increasingly global development, the business climate is always growing. Likewise in the tourism business or the tourism industry. Halal tourism has emerged as a new concept in tourism. Halal tourism is tourism with a concept to facilitate Muslims to worship and avoid non-halal activities on their tour. However, halal tourism is not solely exclusive to Muslims but is open to all communities regardless of religious background. The concept is an opportunity, including Indonesia, which has a Muslim majority population. This study aimed to examine how the views of domestic tourists in Indonesia regarding halal tourism. The population in this study was the number of tourists traveling with pure tourism during the 2018 period of 130.008.566. While the samples of this study were taken by using the Slovin technique with a 5% margin error so that the sample in this study was 400 samples. The data collection technique was conducted by using primary data with written interviews with Indonesian residents who have traveled more than 2 times a year. The results of this study showed that most respondents representing domestic tourists in Indonesia gave positive responses related to the concept of halal tourism and the application of halal tourism in Indonesia. Tourists assume that halal tourism will not be an obstacle to national tourism. Moreover, this concept will be able to provide Muslim and non-Muslim comfort simultaneously. Keywords: Halal Tourism, Indonesia
HALAL TOURISM IN INDONESIA (CASE STUDY OF DOMESTIC TOURISTS) Aula Nurul Ma'rifah; M Nasor; Erike Anggraeni
Ekonomi Islam Vol. 11 No. 1 (2020): Jurnal Ekonomi Islam Fakultas Agama Islam UHAMKA
Publisher : Universitas Muhammadiyah Prof Dr Hamka

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In increasingly global development, the business climate is always growing. Likewise in the tourism business or the tourism industry. Halal tourism has emerged as a new concept in tourism. Halal tourism is tourism with a concept to facilitate Muslims to worship and avoid non-halal activities on their tour. However, halal tourism is not solely exclusive to Muslims but is open to all communities regardless of religious background. The concept is an opportunity, including Indonesia, which has a Muslim majority population. This study aimed to examine how the views of domestic tourists in Indonesia regarding halal tourism. The population in this study was the number of tourists traveling with pure tourism during the 2018 period of 130.008.566. While the samples of this study were taken by using the Slovin technique with a 5% margin error so that the sample in this study was 400 samples. The data collection technique was conducted by using primary data with written interviews with Indonesian residents who have traveled more than 2 times a year. The results of this study showed that most respondents representing domestic tourists in Indonesia gave positive responses related to the concept of halal tourism and the application of halal tourism in Indonesia. Tourists assume that halal tourism will not be an obstacle to national tourism. Moreover, this concept will be able to provide Muslim and non-Muslim comfort simultaneously. Keywords: Halal Tourism, Indonesia