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All Journal Akrab Juara : Jurnal Ilmu-ilmu Sosial
Asriyani Sagiyanto
Unknown Affiliation
Biochemistry, Genetics & Molecular Biology Chemistry Medicine & Pharmacology

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STRATEGI REBRANDING KAMPUNG BABAKAN MENJADI KAMPUNG BERKELIR SEBAGAI UPAYA MENINGKATKAN BRAND IMAGE KOTA TANGERANG Asriyani Sagiyanto; Arilnda Dwi Darmayanti
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 4 No 2 (2019): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Transformation made by Kampung Bekelir from slum are becoming tourist destination villages in Kota Tangerang, supporting the Tangerang City Government program related to RPJMD and Live City. The purpose of this study was to determine the rebranding strategy of Kampung Babakan to become Kampung Bekelir in an effort to improve the brand image of Tangerang City. The method used in this study is case study research using a qualitative approach. Data collection techniques using observation, interviews, documentation. The results of the research on rebranding strategies in Kampung Bekelir can increase the brand image in Tangerang City, from the brand image that can provide benefits to the community of Kampung Bekelir to improve their standard of living for the better. Brand Image Tangerang City was awakened by the existence of Bekelir Village. People from various regions and even foreign countries are enthusiastic to come to Kampung Bekelir.
PEMANFAATAN INSTAGRAM SEBAGAI MEDIA PROMOSI PRODUK HAUS MELALUI AKUN @HAUS.INDONESIA Asriyani Sagiyanto; Ayu Sulfiah
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 5 No 2 (2020): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

At present the culinary business in Indonesia is increasingly in demand, from traditional food drinks to contemporary food and drinks. One of the culinary presentations of beverage products is Haus. Haus products are the Thai beverage with a combination of flavors. Haus also has its own way to promote its products, namely by utilizing social media. The social media that Haus uses to carry out promotions is Instagram. Instagram is an application that allows users to share photos / videos. The purpose of this study was to determine the use of selected intagrams as media promotions for thirsty products. The method used in this study uses a qualitative descriptive approach. With data collection techniques of observation, interviews, literature study and documentation. The results of this study indicate that thirst for using Instagram as a media promotion to introduce the latest products and variants accompanied by quizzes and give away in an interesting way along with posts about information about variants, the latest products, places, operating hours, stores. Haus utilizes Instagram social media that aims to introduce Haus products to be known in the community as the number one drink in Indonesia at an affordable price and can make Haus a national drink.
STRATEGI PUBLIC RELATIONS PT ANGKASA PURA II (PERSERO) DALAM UPAYA PENGEMBANGAN BANDAR UDARA INTERNASIONAL SOEKARNO-HATTA Asriyani Sagiyanto; Trio Habibullah
Jurnal Akrab Juara Vol 3 No 4 (2018)
Publisher : Yayasan Akrab Pekanbaru

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The process of developing the facilities and infrastructure of Soekarno-Hatta Airport, PT Angkasa Pura II (Persero) is committed to being responsible for the impacts that impact the community due to the policy of closing the M1 line. So the right strategy is needed to socialize the policy of PT Angkasa Pura II (Persero) before closing the M1 line with the aim that the Soekarno-Hatta International Airport facilities and infrastructure services can be maximized so that it becomes a convenient public facility and can trigger the attractiveness of domestic and international tourists to visit Indonesia through Soekarno-Hatta International Airport. This study uses qualitative research with a descriptive analysis approach. The results of this study stated that PT Angkasa Pura II (Persero) Public Relations in the effort of M1 Line Closure at Soekarno-Hatta Airport would be better if it focused on the social responsibility approach to all public affected by the closure and transfer of the M1 route of Soekarno-Hatta Airport . Because the demographic, geographical, and psychographic impact becomes a very big impact from the closure of the M1 path.
Co-Authors Arilnda Dwi Darmayanti Ayu Sulfiah Trio Habibullah