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All Journal Akrab Juara : Jurnal Ilmu-ilmu Sosial
Yenni Sofiana Tambunan
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Biochemistry, Genetics & Molecular Biology Chemistry Medicine & Pharmacology

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PENGARUH PROMOSI PENJUALAN TERHADAP OMZET PENJUALAN PADA CV. GRAHA MINERAL ARSI SIBOLGA Yenni Sofiana Tambunan; Nelly Azwarni Sinaga
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 6 No 3 (2021): Agustus
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58487/akrabjuara.v6i3.1543

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Promosi Penjualan terhadap Omzet Penjualan Air Mineral pada CV. Graha Mineral Arsi. Jumlah populasi dalam penelitian yaitu 24 setiap variabel dengan sampel jenuh pada penelitian yaitu 24 bulan data time series promosi penjualan dan omzet penjualan. Seluruh data diuji dengan menggunakan uji asumsi klasik. Adapun uji asumsi klasik yang digunakan adalah uji normalitas data, uji heteroskedasitas dan uji auto korelasi. Analisis yang digunakan pada penelitian ini adalah koefisien korelasi, koefisien determinasi, regresi linier sederhana dan uji t (uji hipotesis). Hasil penelitian menunjukkan adanya hubungan yang positif antara Promosi Penjualan dan Omzet Penjualan Air Mineral pada CV. Graha Mineral Arsi Sibolga sebesar 0,907, sehingga apabila diinterpretasikan dalam skala nilai dapat dikategorikan tinggi. Persamaan regresi yang diperoleh Y = -18, 244 + 3,945 X yang menunjukkan pengaruh Promosi Penjualan terhadap Omzet Penjualan Air Mineral pada CV. Graha Mineral Arsi Sibolga. Uji t menunjukkan bahwa hipotesis yang diajukan diterima kebenarannya, dimana t hitung 10,105 > 2,07387, yang berarti Omzet Penjualan Air Mineral akan bertambah sebesar koefisien regresi/ slop (3,945) apabila variabel Promosi Penjualan ditambah dengan satu satuan. Sementara koefisien determinasi diketahui bahwa Promosi Penjualan hanya berperan sebesar 82,3% terhadap Omzet enjualan Air Mineral pada CV. Graha Mineral Arsi Sibolga dan sisanya sebesar 17,7% dipengaruhi faktor lain yang tidak dimasukkan dalam model.
PENGARUH CITRA MEREK DAN KEMASAN PRODUK TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA CV. SIBOLGA NAULI MADANI Yenni Sofiana Tambunan
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 4 No 1 (2019): Februari
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

This study entitled "The Effect of Brand Image and Product Packaging on Consumer Purchasing Decisions on CV. Sibolga Nauli Madani. The purpose of this study was to determine the effect of brand image and packaging on consumer purchasing decisions on CV. Sibolga Nauli Madani. The population in this study were 30 consumers who were taken randomly and simultaneously became the research sample. Primary data collection is done through a questionnaire, where before the questionnaire was distributed, a validity and reliability test was conducted on the questionnaire. The results showed that all data entered in the model were normally distributed as indicated by bell histogram graphs and normal PP standarized residual graphs showing all residual data points in the three variables following the diagonal line data on the scater plot and Kolmogorov Smirnov's testistic analysis showing z values ​​of 0.852 <from Z α 5% which is 1.97 and the probability value is 0.461> 0.05. The Heteroscedacity and multicolineirity problems are not found in the model, which shows points scattered randomly and both above and below zero on the Y axis. Tolerance values ​​are independent variables 0, 661 and 0.661 above 0.1 and the Variance Inflation Factor1 value, respectively. 513 and 1,513 do not exceed 10. Hypothesis testing simultaneously shows that brand image and packaging have a positive and significant effect on consumer purchasing decisions on CV. Sibolga Nauli Madani.
IMPLEMENTASI KEBIJAKAN PELAYANAN UNTUK PENINGKATAN JUMLAH NASABAH (STUDY KASUS PT. PEGADAIAN (PERSERO) CABANG SIBOLGA) Yenni Sofiana Tambunan
Akrab Juara : Jurnal Ilmu-ilmu Sosial Vol 4 No 2 (2019): Mei
Publisher : Yayasan Azam Kemajuan Rantau Anak Bengkalis

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Abstract

This study is entitled "Implementation of Service Policies for Increasied the Number of Customers. The purpose of this study was to determined the effect of service policy implementation on increasing the number of customers at PT. The analytical method used is the analysis method of the correlation test, determination test, simple linear regression analysis and statistical T test. Correlation test results indicate that there is a positive relationship between service policied with an increase in the number of customers by 0.869 so that when interpreted in the value scale it can be categorized as high with the linear regression equation Y = 8.067 + 0.838 X. Hypothesis test results partically indicated that service policy is influential positively and significantly to the increasing number of customers at PT. Pegadaian (Persero) Sibolga Branch with proven t count 8.408> t table of 2.06866. The amount of influence of policy implementation on increasing the number of customers at PT. Pegadaian (Persero) Sibolga Branch is 75.5% while 25.5% is influenced by other factors not addressed in this study.
Co-Authors NELLY AZWARNI SINAGA