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STRATEGI PEMASARAN DALAM PENGEMBANGAN PELAYANAN KLINIK ESTETIKA Maria Wahyu Daruki; I Nyoman Gede Bayu Wiratama Suwedia
Jurnal Administrasi Rumah Sakit Indonesia Vol 7, No 1 (2020)
Publisher : Faculty of Public Health Universitas Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.7454/arsi.v7i1.3678

Abstract

Latar Belakang: Pelayanan Estetika semakin bertumbuh di banyak kota besar dan kota berkembang di Indonesia. Hal ini di sebabkan kecenderungan masyarakat yang ingin memperbaiki penampilan secara fisik. Dalam  era jaminan kesehatan nasional rumah sakit swasta juga harus meningkatkan dan menambah layanan kepada klien dengan tetap mempertahankan pelayanan yang sudah baik sebelumnya serta menambah layanan baru dimana dapat menjadi sumber pendapatan lain buat rumah sakit. Pelayanan yang diberikan dengan mottto dari Rumah Sakit Bhakti Rahayu Denpasar “kami peduli dan kami melayani” Rumah Sakit Bhakti Rahayu Denpasar ingin dapat memberikan pelayanan kecantikan dan perawatan kulit kepada masyarakat pada umumnya dengan harga murah dan tetap kompetitif sehingga pemasaran menjadi hal yang penting agar dapat berkembang dan terus bertumbuh. Penelitian ini menunjukkan pentingnya strategi pemasaran dalam pertumbuhan pelayanan estetika. Penelitian ini menggunakan studi deskriptif kualitatif dengan wawancara mendalam kepada stakeholder terkait dengan pengembangan pelayanan estetika di RSU Bhakti Rahayu Denpasar.
EFFECTIVENESS OF CAESAREAN SECTION CLINICAL PATHWAY TOWARDS HOSPITAL LENGTH OF STAY: A SYSTEMATIC REVIEW Maria Wahyu Daruki; Atik Nurwahyuni; Adang Bachtiar
Proceedings of the International Conference on Applied Science and Health No. 4 (2019)
Publisher : Yayasan Aliansi Cendekiawan Indonesia Thailand (Indonesian Scholars' Alliance)

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Abstract

Background: Improving quality and efficiency in hospital services can be done by using Clinical Pathway (CP). CP can decrease the hospital length of stay and cost. In indonsia, the increasing number of Caesarean Section (SC) affects to the Length of Stay (LOS) in hospital. This study aims to examine the effectiveness of clinical pathway in caesaren section to length of stay in the hospital. Methods: This study was a systematic review used PRISMA guidelines. Data obtained from Electronic journal databases Pubmed and ProQuest that published between 2014 until 2019 and used English language. By using keywords such as clinical pathway, childbirth labor, and length of stay to find the relevant journal. Results: The search found out 4,937, studies from 2 journal databases. The articles that not suitable with the criteria inclusion must be exclude. Totally, 6 studies were analyzed in this study. 1 study explained the affect of increasing length of stay in the National Health Insurance, 2 studies mentioned that CP was not affected to the length of stay in hospital and 3 studies mentioned that CP was reduced the length of stay in hospital. Conclusion: Clinical pathway in Caesarean section can reduced the length of stay in hospital. The hospital should implement the clinical pathway in caesarean section to increase the quality of hospital service and reduce the cost.