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This Author published in this journals
All Journal Journal of Economic, Bussines and Accounting (COSTING) Indonesian Journal of Economic & Management Sciences (IJEMS)
Rozy Khadafi
Fakultas Ekonomi Universitas Moch Sroedji Jember
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Brand Awareness dan Brand Image serta Word Of Mouth terhadap Brand Trust dan Pembentukan Brand Loyalty pada Pelanggan Cbezt Friedchiken Kecamatan Genteng Banyuwangi Asri Oktiani; Rozy Khadafi
COSTING : Journal of Economic, Business and Accounting Vol 1 No 2 (2018): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (629.459 KB) | DOI: 10.31539/costing.v1i2.259

Abstract

Cbezt friedchiken implements marketing strategies that match the products produced with the goal of growing brand loyalty so that longterm is expected to add loyal customers as well as revenue. This study aims to determine the effect of brand awareness, brand image and world of mouth to brand trust and brand loyalty to Cbezt fried Chiken customers. sub district Genteng Banyuwangi. The research method used is explanatory research, analysis tool used path analysis with sample 50 respondents. The results of the analysis obtained the answer that the independent variables that have the strongest influence on brand loyalty variables through variable intervening brand trust is variable word of mouth. Keywords: brand awareness, brand image, word of mounth, brand trust, brand loyalty
The Influence of Trust, Customer Value and Customer Relationship Management (CRM) on Loyalty Through Customer Satisfaction of Republic of Indonesia Employee Cooperatives University of Jember Anton Yuliansyah; Rozy Khadafi
Indonesian Journal of Economic & Management Sciences Vol. 1 No. 4 (2023): August 2023
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijems.v1i4.5424

Abstract

This study seeks to analyze the influence of Trust Variables, customer value, and Customer Relationship Management (CRM) on customer satisfaction within the Republic of Indonesia Civil Servants Cooperative at the University of Jember. Primary data is employed for the research, and the path analysis method is applied using the SPSS 21 analysis tool. The findings highlight that Trust, customer value, and CRM factors exert both direct and indirect effects on customer satisfaction
Co-Authors Anton Yuliansyah Asri Oktiani