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Minat Beli Memediasi Pengaruh E-Service Quality Dan Promosi Terhadap Keputusan Pembelian Di Shopee (Studi Kasus Pada Mahasiswa Manajemen Ukrida 2017) Melitina Tecoalu; Kelvin Yonathan; Hery Winoto Tj
Journal of Economic, Bussines and Accounting (COSTING) Vol 5 No 1 (2021): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v5i1.2596

Abstract

Technological developments support an increase in online buying and selling activities in marketplaces that have turned conventional transactions into digital ones. The quality of services and promotions offered have also turned digital. The purpose of this study was to examine the effect of e-service quality and promotion on purchasing decisions at Shopee which are mediated by purchase intention. By using a sample of 60 students of the 2017 UKRIDA Management Departement with a purposive sampling technique. The data analysis technique used in this research is Structural Equation Modeling (SEM) using the SmartPLS version 3.0 software. The results obtained in this study indicate that there is an effect of e-service quality on purchasing decisions and purchase intentions, while promotion has no effect on purchasing decisions. Meanwhile, mediation of purchase intention strengthens the influence of e-service quality and promotion on purchasing decisions. Keywords: e-service quality, promotion, purchasing decisions, purchase intention
Peran Kepuasan Pelanggan Dalam Memediasi Pengaruh Brand Image Dan Harga Terhadap Minat Beli Ulang Hery Winoto TJ; Melitina Tecoalu; Ferryday Ferryday
Journal of Economic, Bussines and Accounting (COSTING) Vol 5 No 2 (2022): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v5i2.3341

Abstract

Semakin berkembangnya teknologi pada industri otomotif menumbuhkan keanekaragaman merek dan tipe mobil saat ini. Hal ini mengakibatkan terjadinya persaingan diantara perusahaan mobil untuk dapat menarik konsumen agar menggunakan produknya bahkan hingga pelanggannya melakukan pembelian ulang. Produsen juga perlu memahami perilaku konsumen terhadap produk atau merek yang ada di pasar, selanjutnya perlu dilakukan berbagai cara untuk membuat konsumen tertarik terhadap produk yang dihasilkan karena preferensi dan sikap terhadap obyek setiap orang berbeda. Penelitian ini dilakukan di dealer mobil Honda Banjarbaru Kalsel yang merupakan salah satu dealer mobil Honda di Kalimantan Selatan yang mengalami penurunan penjualan dampak pandemic covid-19. Tujuan dari dilakukannya penelitian ini untuk menguji peran dari kepuasan pelanggan dalam memediasi pengaruh brand image dan harga terjadap minat beli ulang. Penelitian ini dilakukan dengan metode Simple Random Sampling. Hasil analisis menyimpulkan brand image berpengaruh positif dan signifikan terhadap minat beli ulang. Harga berpengaruh positif dan signifikan terhadap minat beli ulang. Brand image berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Harga berpengaruh positif dan signifikan terhadap kepuasan pelanggan. Kepuasan pelanggan berpengaruh positif dan signifikan terhadap minat beli ulang. Kepuasan pelanggan memediasi antara brand image dan minat beli ulang adalah berpengaruh signifikan. Kata Kunci: Brand image, Harga, Kepuasan Pelanggan, Minat Beli Ulang.
Efek Mediasi Motivasi Kerja pada Pengaruh Budaya Organisasi dan Kepemimpinan Transformasional terhadap Kinerja Karyawan Melitina Tecoalu; Hery Winoto Tj.; Susy Susy
BUDGETING : Journal of Business, Management and Accounting Vol 3 No 2 (2022): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/budgeting.v3i2.3869

Abstract

This study aims to determine the mediating effect of work motivation on the influence of organizational culture and transformational leadership on employee performance. This research method is descriptive quantitative. The population in this study were all education personnel at the Trisakti School of Insurance Management (STMA), Jakarta, totaling 36 (thirty six) people and all members of the population. This study uses a Structural Equation Modeling (SEM) approach based on Partial Least Square (PLS) using SmartPLS 3.3 software. This research is a census research. The results showed that all indicators used in this study were valid and reliable. In conclusion, organizational culture, transformational leadership, and work motivation affect employee performance. Also, work motivation has a role in mediating the influence of organizational culture on employee performance. However, it does not mediate the effect of transformational leadership on employee performance. Keywords: Organizational Culture, Transformational Leadership, Employee Performance, Employees, Work Motivation, Education Personnel
Harga dan Kualitas Produk terhadap Keputusan Pembelian Mobil yang Dimediasi Kepuasan Konsumen Lionarto Lionarto; Melitina Tecoalu; Soegeng Wahyoedi
Journal of Management and Bussines (JOMB) Vol 4 No 1 (2022): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v4i1.3709

Abstract

This study aims to determine the effect of price and product quality on car buying decisions mediated by consumer satisfaction. This research method is quantitative research with 100 respondents spread across DKI Jakarta. Data processing using SMARTPLS 3.3 data processing. The results showed that the results of the T test were, a) the price variable on consumer satisfaction had a statistical t value of 1.052 < 1.96 and p-value 0.294 > 0.05; b) product quality variable on consumer satisfaction has a statistical t value of 6.457 > 1.96 and p-value 0.000 < 0.05; c) the price variable on consumer purchasing decisions has a t-statistic value of 2.698 > 1.96 and a p-value of 0.007 < 0.05; d) the product quality variable on consumer purchasing decisions has a t-statistical value of 2.796 > 1.96 and p-value 0.005 < 0.05; e) the variable of consumer satisfaction with purchasing decisions has a t-statistical value of 3.471 > 1.96 and a p-value of 0.001 < 0.05; f) the price variable on purchasing decisions with consumer satisfaction as a mediating variable has a statistical t value of 1.051 < 1.96 and p-value 0.294 > 0.05; g) the experiential marketing variable on repurchase intention with consumer satisfaction as a mediating variable has a statistical t-value of 2.669 > 1.96 and a p-value of 0.008 < 0.05. In conclusion, there are two variables that have no significant effect, namely the price variable on consumer satisfaction and the price variable on consumer decisions mediated by consumer satisfaction. While other variables have a significant effect, namely, a) product quality on consumer satisfaction; b) prices on consumer purchasing decisions; c) product quality on consumer purchasing decisions; d) consumer satisfaction with purchasing decisions; e) experiential marketing on repurchase intention with consumer satisfaction as a mediating variable. Keywords: Price, Consumer Satisfaction, Purchase Decision, Product Quality
The Effect of Price, Service Quality at Customer Satisfaction Mediated by the Purchase Decision at PT Maybank Indonesia Finance during the Covid-19 Pandemic Perdana Putera; Melitina Tecoalu; Soegeng Wahyoedi
Indonesian Journal of Business Analytics Vol. 2 No. 2 (2022): October 2022
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijba.v2i2.646

Abstract

This study discusses the effect of price, service quality on customer satisfaction mediated by purchase decisionss at PT Maybank Indonesia Finance during the covid-19 pandemic. This type of research is descriptive with probability random sampling method that uses 100 online questionnaires from 121 consumer respondents of PT MayBank Indonesia Finance. The data analysis technique in this study is the Structural Equation Model (SEM) using SmartPLS 3.0. Tests were carried out with the outer model, inner model and hypothesis testing of p-value and t-statistics. The results showed that price had a significant effect on customer satisfaction and purchase decisionss, service quality had a significant effect on purchase decisionss and had no effect on customer satisfaction, purchase decisions had a significant effect on customer satisfaction, then price had an effect on customer satisfaction mediated by purchase decisionss and service quality. influence on customer satisfaction which is mediated by purchase decisionss.
Pengaruh Kompensasi & Pelatihan Terhadap Kinerja Pegawai Yang Dimediasi Oleh Keseimbangan Kehidupan Kerja Pada Perusahaan Pengolahan Uang Rupiah Irene Putri Jauri; Hery Winoto TJ; Melitina Tecoalu
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.994

Abstract

This study aims to analyze the effect of compensation on employee performance, the effect of training on employee performance, the effect of compensation on work-life balance, the effect of training on work-life balance, the effect of work-life balance on employee performance, the mediating effect of work-life balance on the effect of compensation on employee performance and the mediating effect of work life balance on the effect of training on employee performance. The research model used is a survey method with a quantitative approach, namely by focusing on hypothesis testing. The sample of this research is 171 employees of PT Artha Lestari. The sampling method is the Likert Scale Method.
The influence of administrative services, medical services, and drug availability on the level of outpatient satisfaction moderated by waiting time Catalya Christina Cantika; Hery Winoto TJ; Melitina Tecoalu
Junal Ilmu Manajemen Vol 6 No 2 (2023): April: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v6i2.218

Abstract

Customer satisfaction is the key to creating customer loyalty, as are the services at hospitals, which include administrative services, medical services, drug availability, and patient waiting times when visiting the hospital. This study will examine aspects of administrative services, medical services, and drug availability and their influence on patient satisfaction, with waiting time as a moderating variable, at Pakuhaji Hospital, Tangerang Regency. The research method was a descriptive study using a questionnaire instrument with a sample of 92 patients at Pakuhaji General Hospital, Tangerang Regency. The results showed that there was a positive and significant influence on administrative services (p=0,000), medical services (p=0,000), and drug availability (p=0,024) on patient satisfaction at Pakuhaji General Hospital, Tangerang Regency (α=0,05). Waiting time with questions, namely waiting time less than 60 minutes can be moderately administrative; waiting time for outpatient services less than 60 minutes can be moderately medical; and waiting time for laboratory examination results less than 30 minutes can be moderately medical at Pakuhaji Hospital, Tangerang Regency.
Kualitas Layanan Memediasi Pengaruh Kepercayaan Terhadap Kepuasan Pasien pada Aplikasi Telemedicine Jonathan Victorya; Hery Winoto Tj; Melitina Tecoalu; Soegeng Wahyoedi
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i5.15286

Abstract

Background: The Covid-19 pandemic has led to a significant surge in the utilization of telemedicine applications. The measurement of the effectiveness and success of implementing telemedicine applications is demonstrated through patient satisfaction in their usage. Patient satisfaction is influenced by trust and service quality. Research on trust, service quality, and patient satisfaction in telemedicine is currently limited. Objective: This study aims to explore the relationship between trust and patient satisfaction mediated by service quality. Method: The research involves users of telemedicine applications who completed questionnaires. Data were analyzed using SmartPLS software. Results: The study included 128 respondents, with the majority of telemedicine users aged 18 to 25 years. Based on questionnaire results, most respondents agreed with questions regarding trust, service quality, and satisfaction in telemedicine usage. Model analysis revealed a significant relationship between trust, service quality, and patient satisfaction (P-value < 0.05; T-statistic > 1.96). Additionally, service quality played a mediating role in the influence of trust on patient satisfaction (P-value < 0.05; T-statistic > 1.96). Conclusion: Trust significantly influences service quality and patient satisfaction. Service quality also significantly affects patient satisfaction. Moreover, service quality acts as a mediator in the impact of trust on patient satisfaction
PATIENT SATISFACTION MEDIATES THE INFLUENCE OF HEALTH SERVICES QUALITY AND BRAND IMAGE ON PATIENT LOYALTY Aily; Melitina Tecoalu; Wani Gunardi
MORFAI JOURNAL Vol. 4 No. 1 (2024): April
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i1.1464

Abstract

This research has the intention to see the influence of health service quality and and brand image on patient loyalty which is mediated by patient satisfaction. The respondents of this study were the patients at RS Murni Teguh Sudirman Hospital. The testing of the hypothesis was conducted using quantitative research method with the total sample of 100 patients. Data with college questionnaireare to the respondents. The analysis technique that was used was the Partial Least Square - Structural Equation Modeling (PLS-SEM) from the SmartPLS program. Based on the analyzed data, it was found that there was an influence of health service quality and brand image on patient loyalty, mediated by patient satisfaction. Based on research results, it was found that there is an influence of the quality of health service on patient satisfaction. The quality of health service does not have a direct effect on patient loyalty. Brand image has a positive effect on patient satisfaction. Brand Image has a positive effect on client loyalty. Patient satisfaction positive effect patient loyalty. Health service quality has a positive effect on patient loyalty which is mediated by patient satisfaction. Brand image has a positive influence on patient loyalty which is mediated by patient satisfaction. The hospital has provided health services and a good image at RS Murni Teguh Sudirman so increasing patient satisfaction which ultimately increases patient loyalty.