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All Journal KAMBOTI : Jurnal Sosial dan Humaniora
Khaeril Khaeril
STIEM Rutu Nusa Ambon
Religion Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Kajian Literatur Sistematis: Luxury Brand Khaeril Khaeril
KAMBOTI: Jurnal Sosial dan Humaniora Vol. 2 No. 1 (2021): KAMBOTI Oktober 2021
Publisher : LLDIKTI WIlayah XII Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (724.911 KB) | DOI: 10.51135/kambotivol2iss1pp26-40

Abstract

Luxury brand as the trend is becoming Interesting Issue to discus by Scholars and Practice and knowing the Important for managerial to make decisions. The literature review was Implemented as a method is a literature review using publish or perish software for data mining and Vos Viewer for data analysis and visualization. The research findings show that there are 12 research clusters on luxury brands. The articles that became the main reference in research for the Lux brand in less than 2005-2020 were Michaut-Anne, Jean-Noel Kapferer, Valette-Florence, Pierre. Based on the research findings, we conclude that the luxury brand research gap is still wide open, especially in Indonesia.   Mendikusikan dan  mengeksplore  trend terkiri penelitian tentang Luxury  brand merupakan tujuan dari artikel ini. Penelitian ini merupakan  literatur reviuew  dengan menggunakan sofware  publish or  perish untuk penggalian data dan Vos Viewer untuk analisa  dan Visualisasi data. Temuan  penelitian menunjukkan adanya 12 Kluster penelitian tentang Luxury brand. Artikel yang menjadi rujukan utama  dalam penelitian  Luxury brand dalam kurang waktu 2005-2020 adalah Michaut- Anne, Jean –Noel Kapferer, Valette- florence, pierre. Berdasarkan temuan penelitian, kami menyimpulkan bahwa  celah penelitian  Luxury brand masih terbuka lebar terutama di Indonesia.
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