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This Author published in this journals
All Journal Journal of Technopreneurship on Economics and Business Review (JTEBR)
Diang Adistya
Jurusan Ilmu Administrasi Bisnis, Universitas Lampung
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh User Interface, Perceived Security dan Perceived Privacy terhadap E-satisfaction Menggunakan Aplikasi Traveloka Tamaro; Arif Sugiono; Diang Adistya; Jeni Wulandari
Journal of Technopreneurship on Economics and Business Review Vol. 2 No. 2 (2021)
Publisher : Fakultas Ekonomi, Universitas Ichsan Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37195/jtebr.v2i2.50

Abstract

This research aims to analyse the effect of user interface, pereived security and perceived privacy on esatisfaction of traveloka users. The research uses an explanative approach. The sample of this study was Traveloka users aged 17 years and over with experience using the Traveloka. By using accidental sampling technique, the number of respondents is 385 people. Data analysis performed using descriptive analysis and multiple linear analysis. The results showed that the user interface, perceived security and perceived privacy partialy and simultaneously had a positive and significant effect on esatisfaction. The main e-satisfaction factor for traveloka users is user interface. The simpler and easier the user interface, increasing esatisfaction in using Traveloka
Co-Authors Arif Sugiono Jeni Wulandari Tamaro