Article Per Year (5 Year)
p-Index From 2019 - 2024
2.613
P-Index
This Author published in this journals
All Journal KREATIF: Jurnal Pengabdian Masyarakat Nusantara Jurnal Pengabdian Masyarakat Sains dan Teknologi Gemilang: Jurnal Manajemen dan Akuntansi Safari : Jurnal Pengabdian Masyarakat Indonesia Jurnal Penelitian Ekonomi Manajemen dan Bisnis Trending: Jurnal Manajemen dan Ekonomi Jurnal Pendidikan Sosial dan Konseling Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Jurnal Manajemen Pariwisata dan Perhotelan Jurnal Pengabdian Masyarakat Nian Tana Jurnal Akademik Pengabdian Masyarakat Jurnal Inovasi Sosial dan Pengabdian Harmoni Sosial : Jurnal Pengabdian Dan Solidaritas Masyarakat Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Jurnal Transformasi Bisnis Digital
Vivi Nila Sari
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

Published : 20 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Jurnal Manajemen Pariwisata dan Perhotelan

 1 
Identifikasi Masalah Pada UMKM Kota Padang dan Solusinya Pada Kedai Sala Lauak dan Perkedel Jagung di Depan Kampus UPI ”YPTK” Padang Mutia Sahilna; Nadia Putri; Neneng Senja Agusta; Nurkhalifah Salsabilla; Vivi Nila Sari
Jurnal Manajemen Pariwisata dan Perhotelan Vol. 2 No. 3 (2024): Agustus : Jurnal Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/jmpp-widyakarya.v2i3.3893

Abstract

Micro, Small and Medium Enterprises (MSMEs) are a form of productive economy that stands alone, meaning that these businesses are not subsidiaries or branches of any company, whether government companies or individual companies. In this research, researchers chose MSMEs located in front of the UPI "YPTK" Padang Campus, namely the Sala Lauak and Corn Perkedel Shop. Currently, the Sala Lauak and corn fritters shop in front of the UPI "YPTK" Padang campus is still experiencing problems in the form of placing a location to sell products that are still not fixed and official. For this reason, researchers use STP theory, namely Segmentation, Targeting, and Positioning so that they can determine the right strategy to provide solutions to the problems faced by MSME shop owners. This type of research uses a qualitative descriptive approach, while the method in this research is qualitative by carrying out observations in the field, by visiting the relevant MSMEs directly.
Co-Authors Adiprana Mahendra Adrianto Nurul Rizky Agtary Zacky Ahmad Fatwa Aksa Zaid Anggita Kumala Sari Arfiansyah Adhami N Arib Aufa ARIF HIDAYAT Atika Frimalendra Aura Cantika Awam Mukhatam Riziq Azizah Latifa Bhayu Kurniawan Bunga Henida Putri Chairunnisa Charomah Cindy Rahmadani Crespo Arya Anggara Dasril Dasril Deri Farma Dina Atikah Exsel Saputra Fadjar Adhiyaksa Faiza Andiva Fary Pratama Putra Fitriany Habieb Bayu Wicaksono Hamdani Hamdani Inka Bella Novratiwi Saputri Isra Kesuma Jordy Thereanda Julia Rahmi Lenta Octafianis Fau M. Afuan M. Iqbal Ramadhan Marta Widian Sari Melan Anggia Putri Muhammad Adha Muhammad Iqbal Muhammad Rasyid Ridha Mutia Sahilna Nadia Putri Nadia Putri Yasma Nadilla Silva Fitri Neneng Senja Agusta Niati Syafputri Nurkhalifah Salsabilla Nurul Fadhilah Olvia Safira Puja Rima Yenti Rahmat Hafiz Audia Ratu Dara Saphira Rihva Dwi Andanni Rika Savitri Rindu Anggelina Wiljon Roby Mardiansyah Putra Salsabila Salsabila Selvi Meiliani Saputri Shafira Azhari Sintia Oktaviani Suci Indah Sari Syukri Ramadhan Tarisya Dwi Andini Titin Wardaini Tri Yoma Elsa Utari Amalia Putri Viona Billa Ababil Viona Ramifa Reja Wahyu Agustin Windi Gusti Ayu Windy Lestari Br Sihombing Zahra Nadhira Islamy Zara Hayati Zulma Hendra