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All Journal KREATIF: Jurnal Pengabdian Masyarakat Nusantara Jurnal Pengabdian Masyarakat Sains dan Teknologi Gemilang: Jurnal Manajemen dan Akuntansi Safari : Jurnal Pengabdian Masyarakat Indonesia Jurnal Penelitian Ekonomi Manajemen dan Bisnis Trending: Jurnal Manajemen dan Ekonomi Jurnal Pendidikan Sosial dan Konseling Masip: Jurnal Manajemen Administrasi Bisnis dan Publik Terapan Jurnal Manajemen Pariwisata dan Perhotelan Jurnal Pengabdian Masyarakat Nian Tana Jurnal Akademik Pengabdian Masyarakat Jurnal Inovasi Sosial dan Pengabdian Harmoni Sosial : Jurnal Pengabdian Dan Solidaritas Masyarakat Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Jurnal Transformasi Bisnis Digital
Vivi Nila Sari
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : Jurnal Imiah Pengabdian Pada Masyarakat (JIPM)

 1 
Analisis Pengaruh Kepuasan Kerja Dan Motivasi Kerja Terhadap Kinerja Karyawan Umkm Minimarket Erick Vivi Nila Sari; Dina Atikah; Crespo Arya Anggara; Fitriany; Habieb Bayu Wicaksono
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

Minimarkets are one of the fastest growing types of retail businesses in Indonesia. Employee performance in minimarkets is an important factor in determining business success. Employee satisfaction and motivation have a significant impact on their performance. This study aims to analyze the effect of job satisfaction and motivation on employee performance in minimarkets. The research method used is quantitative with data collection techniques through questionnaires. The results of the study show that job satisfaction and motivation have a significant positive effect on employee performance in minimarkets. Job satisfaction has a stronger influence on employee performance than work motivation. The findings of this study have important implications for minimarket managers to improve employee satisfaction and motivation. Efforts that can be made include providing adequate wages and benefits, creating a conducive work environment, providing opportunities for employee development, and building good communication between superiors and employees.
Analisis Kepemimpinan Adaptif: Solusi UMKM Sup Iga Mas Sugi Menghadapi Tiga Tantangan Utama Bisnis Jordy Thereanda; Rihva Dwi Andanni; Windy Lestari Br Sihombing; Vivi Nila Sari
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 2 No 1 (2024): Juli - September
Publisher : CV. ITTC INDONESIA

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Abstract

This research analyzes the application of adaptive leadership as a solution for Sup Iga Mas Sugi MSMEs in facing three main business challenges: intense competition, increasing raw material prices, and problems related to business premises. Using a qualitative approach with interview, observation and documentation study methods, this research aims to describe and analyze marketing mix strategies that can be implemented. The research results show that Sup Iga Mas Sugi MSMEs implement various adaptive strategies, including product differentiation through menu innovation, improving service quality, optimizing digital marketing, and developing delivery services. To overcome fluctuations in raw material prices, efficient supply chain management and menu diversification are implemented. The problem of less strategic locations is overcome through increasing online visibility and creating unique experiences for customers. This research concludes that the application of adaptive leadership is effective in overcoming these challenges, provides valuable insight into the application of this theory in the context of MSMEs in Indonesia, and provides practical guidance for MSME actors and policy makers to support the resilience and growth of the MSME sector in Indonesia.
Co-Authors Adiprana Mahendra Adrianto Nurul Rizky Agtary Zacky Ahmad Fatwa Aksa Zaid Anggita Kumala Sari Arfiansyah Adhami N Arib Aufa ARIF HIDAYAT Atika Frimalendra Aura Cantika Awam Mukhatam Riziq Azizah Latifa Bhayu Kurniawan Bunga Henida Putri Chairunnisa Charomah Cindy Rahmadani Crespo Arya Anggara Dasril Dasril Deri Farma Dina Atikah Exsel Saputra Fadjar Adhiyaksa Faiza Andiva Fary Pratama Putra Fitriany Habieb Bayu Wicaksono Hamdani Hamdani Inka Bella Novratiwi Saputri Isra Kesuma Jordy Thereanda Julia Rahmi Lenta Octafianis Fau M. Afuan M. Iqbal Ramadhan Marta Widian Sari Melan Anggia Putri Muhammad Adha Muhammad Iqbal Muhammad Rasyid Ridha Mutia Sahilna Nadia Putri Nadia Putri Yasma Nadilla Silva Fitri Neneng Senja Agusta Niati Syafputri Nurkhalifah Salsabilla Nurul Fadhilah Olvia Safira Puja Rima Yenti Rahmat Hafiz Audia Ratu Dara Saphira Rihva Dwi Andanni Rika Savitri Rindu Anggelina Wiljon Roby Mardiansyah Putra Salsabila Salsabila Selvi Meiliani Saputri Shafira Azhari Sintia Oktaviani Suci Indah Sari Syukri Ramadhan Tarisya Dwi Andini Titin Wardaini Tri Yoma Elsa Utari Amalia Putri Viona Billa Ababil Viona Ramifa Reja Wahyu Agustin Windi Gusti Ayu Windy Lestari Br Sihombing Zahra Nadhira Islamy Zara Hayati Zulma Hendra