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All Journal Jurnal Agribisnis Terpadu Jurnal Riset Bisnis dan Manajemen Tirtayasa Jurnal Ilmu Pertanian Tirtayasa Jurnal Manajemen Leuit, Journal of Local Food Security Jurnal Penyuuhan dan Pemberdayaan Masyarakat (JPPM)
Meutia Meutia
Universitas Sultan Ageng Tirtayasa
Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Journal : Leuit, Journal of Local Food Security

 1 
PEMETAAN PEMASARAN PRODUK OLAHAN PANGAN LOKAL DI KABUPATEN SERANG Emma Aswariny; Meutia Meutia; Aliudin Aliudin
Leuit (Journal of Local Food Security) Vol 1, No 1 (2020)
Publisher : Pusat Unggulan Iptek Ketahanan Pangan Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37818/leuit.v1i1.6901

Abstract

This research was conduct in Serang district, with three subdistrict namely Waringinkurung for emping, Pontang  for bontot and Bojonegara for engkak cake. The purpose of this research is to describe mapping market of local food in Serang district. The snowball sampling was conducted including of 55 samples. The result show the average production of emping is 700,77 kg/week. The average production of bontot is 200,28 kg/week and the average production of engkak cake is 442,17 pan/week. Mapping market areas of emping and engkak cake is to markets outside area. Mapping market areas of bontot is to markets inside and outside area. The average selling price of emping in the manufacturer is Rp. 30.8884,62/kg, in collecting merchant is Rp. 32.250/kg, in wholesaler is Rp. 36.750/kg, and in retailers is Rp. 42.000,-/kg. The average selling price of bontot in the manufacturer is Rp. 24.000/kg, and in retailers is Rp. 26.000/kg. The average selling price of engkak cake in the manufacturer is Rp. 28.583,33/pan, and in retailers is Rp. 29.500/pan. The traffic mapping of emping was on foot, motorbike, private car, public transport car, and pick-up car. The traffic mapping of bontot and engkak cake was on foot and motorbike.
PERSEPSI DAN KEPUASAN KONSUMEN TERHADAP PRODUK LOKAL KHAS BANTEN DI KAWASAN WISATA ANYER Meutia Meutia; Khaerul Saleh; Mochammad Idham Maulana
Leuit (Journal of Local Food Security) Vol 1, No 1 (2020)
Publisher : Pusat Unggulan Iptek Ketahanan Pangan Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37818/leuit.v1i1.6902

Abstract

Perception is a response or finding a direct picture of a finding or direct description of a person and absorption in knowing some things through the five senses, and satisfaction is the feeling of being happy or disappointed someone who appears after comparing between perceptions / impressions of the performance or results of a product and expectations - The aim of this research is to analyze consumer perceptions and consumer satisfaction with Banten local food products by tourists on the Anyer beach. The method used in this study is quantitative descriptive method. With the sampling technique used is accidental sampling and purposive sampling. The location is determined precisely at Anyer beach tourist location. The analytical method used in this study is the importance performance analysis and customer satisfaction index method using the SPSS software program (Statistical Package for Social Since). Based on the descriptive analysis, consumer characteristic of the consumer at Anyer beach tourist is dominated by male respondent, aged 26-35 years, marital status married, the last education is Bachelor, private sector worker, and average income valued at Rp.3.000.000 – Rp.6.000.000. Based on analysis of Customer Satisfaction Index (CSI) is 78,15 percent.
Co-Authors Aliudin Aliudin difki nur pratama Emma Aswariny Hayati Nupus Mochammad Idham Maulana Mulyaningsih, Asih Saleh, Khaerul Selly Viani Setiawan Sariyoga Silvia Diah Arumsari Wibowo, Aris Supriyo