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All Journal Sains: Jurnal Manajemen dan Bisnis JBTI : Jurnal Bisnis : Teori dan Implementasi Jurnal Riset Bisnis dan Manajemen Tirtayasa Jurnal INTECH Teknik Industri Universitas Serang Raya Indonesian Journal Of Business And Economics Ultima Management : Jurnal Ilmu Manajemen International Journal of Economics, Management, Business, and Social Science GEMILANG: Jurnal Manajemen dan Strategi Bisnis
Hayati Nupus
Universitas Sultan Ageng Tirtayasa
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Mechanical Engineering Social Sciences Transportation

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Peran Mediasi Minat Beli Pada Pengaruh Kepercayaan Merk Terhadap Keputusan Beli (Studi Pada Fakultas Teknik Universitas Muhammadiyah Tangerang) Lutfi Lutfi; Hayati Nupus
Sains: Jurnal Manajemen dan Bisnis Vol 11, No 1 (2018): Desember
Publisher : FEB Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (438.754 KB) | DOI: 10.35448/jmb.v11i1.4324

Abstract

This study aims to analyze the mediating effect of purchase intentions on the influence of brand trust on purchase decisions, studies at the Faculty of Engineering, University of Muhammadiyah Tangerang (FT-UMT). The sampling technique in this study with nonprobability sampling technique, whereas in determining the sample using accidental sampling technique. The population is all FT-UMT students with a total of 1817 students. The sample of respondents who will be analyzed in this study is 100 respondents. The findings of this study are the mediating effects of Purchase Intentions on Brand Trust Influence on Purchase  Decisions. Future research is expected to examine the further effects of Purchase Decisions on Marketing Performance. The final part of this paper also discusses the implications of this study.
Model Empirik Efek Mediasi Kapabilitas Inovasi Dalam Meningkatkan Kinerja Pemasaran Lutfi Lutfi; Wawan Ichwanudin; Hayati Nupus
JBTI : Jurnal Bisnis : Teori dan Implementasi Vol 11, No 3 (2020): Desember 2020
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/bti.113146

Abstract

Usaha Mikro Kecil dan Menengah (UMKM) merupakan segmen terbesar pelaku ekonomi nasional dan berperan penting bagi masyarakat dalam menghadapi krisis ekonomi. Penelitian ini bertujuan untuk mengetahui peranan variabel kapabilitas inovasi dalam memediasi pengaruh orientasi pasar terhadap kinerja pemasaran, studi pada UMKM makanan dan minuman (kuliner) di Kota Cilegon. Data responden yang akan menjadi sampel dalam penelitian ini adalah UMKM makanan dan minuman (kuliner) di Kota Cilegon dengan metode observasi, wawancara, dan kuesioner, sedangkan teknik pengolahan dan analisis data menggunakan SEM dengan software smartPLS versi 2.0.m3. Temuan penelitian ini menunjukkan bahwa secara langsung orientasi pasar tidak berpengaruh signifikan dalam meningkatkan kinerja pemasaran, namun jika melalui variabel mediasi kapabilitas inovasi maka orientasi pasar berpengaruh poisitif dan signifikan terhadap kinerja pemasaran, dengan demikian maka variabel kapabilitas inovasi mampu memediasi pengaruh orientasi pasar terhadap kinerja pemasaran. Implikasi manajerial juga dibahas dalam penelitian ini.
Pengaruh Motivasi Ekstrinsik Terhadap Kinerja Pegawai Melalui Komitmen Organisasi dan Disiplin Kerja Sebagai Variabel Intervening (Studi Pada KPU Kabupaten dan Kota di Provinsi Banten) Diah Novianti; Moh. Mukhsin; Hayati Nupus
GEMILANG: Jurnal Manajemen dan Strategi Bisnis Vol. 2 No. 2 (2021): GEMILANG: Jurnal Manajemen dan Strategi Bisnis
Publisher : Fakultas Ekonomi dan Bisnis Universitas Prima Graha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (371.448 KB)

Abstract

This study aims to examine and analyze the effect of extrinsic motivation on employee performance through organizational commitment and work discipline. This research uses descriptive quantitative method with causality approach. The object of this research is the Regency and City KPU in Banten Province using a sample of 106 respondents. Questionnaire answers were measured using an interval scale of 1 – 10. Data were analyzed using the SmartPLS version 3.29 software. The results of this study stated that: 1). Extrinsic motivation has an effect on employee performance. 2). Extrinsic motivation has an effect on organizational commitment. 3). Extrinsic motivation affects work discipline. 4). Organizational commitment affects employee performance. 5). Work discipline affects employee performance. Organizational commitment and work discipline can mediate between extrinsic motivation in partial mediation.
Effect of Green Advertising, Green Product on Purchase Decisions with Brand Image as Intervening Variable Variabel Cervin Chaniago Chaniago; Hayati Nupus Nupus
Indonesian Journal Of Business And Economics Vol 4, No 1 (2021)
Publisher : Universitas Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/ijbe.v4i1.4258

Abstract

Abstract This research aims to test the influence of Green Advertising and Green Product on Purchasing Decisions by using Brand Image as an intervening variable. The sample in this research were Daihatsu Sigra users in Bogor Regency. The sampling method uses non-probability sampling. The analytical method used are, validity test, reliability test, and path test. Based on the results of analysis data can be concluded that (1) Green Advertising does not have a positive and significant effect on Purchasing Decisions, (2) Green Products have a positive and significant influence on Purchasing Decisions, Green Advertising has a positive and significant effect on Brand Image, Green Products has a positive and significant influence on Brand Image, Brand Image has a positive and significant influence on Purchasing Decisions, Brand Image is able to mediate the effect of Green Advertising on Purchasing Decisions. Keywords: Green Advertising, Green Product, Brand Image, Keputusan Pembelian
TRANSFORMATIONAL LEADERSHIP, TRAINING, DAN EMPLOYEE PERFORMANCE: MEDIASI ORGANIZATIONAL CITIZENSHIP BEHAVIOR DAN JOB SATISFACTION Didit Haryadi; Wawan Prahiawan; Hayati Nupus; W Wahyudi
Ultima Management : Jurnal Ilmu Manajemen Vol 13 No 2 (2021): Ultima Management : Jurnal Ilmu Manajemen
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/manajemen.v13i2.2311

Abstract

Abstract-The purpose of this study is to examine and analyze in improving employee performance with transformational leadership and appropriate training through organizational citizenship behavior and job satisfaction to mediate improving employee performance. This study uses a descriptive quantitative method with a causal approach. The object of this research at PT. Nikomas Gemilang Serang Chemical Rubber Division of Nike Hottptress Section used a sample of 160 respondents. Questionnaire answers were measured using an interval scale of 1 – 10. The data were analyzed using the SmartPLS version 3.29 software. The results of this study stated that: 1). Transformational leadership has a positive and significant effect on employee performance. 2). Training has a positive and significant effect on employee performance. 3). Transformational leadership has a significant effect on organizational citizenship behavior. 4). Training has a positive and significant effect on organizational citizenship behavior. 5). Organizational citizenship behavior has a positive and significant effect on employee performance. 6). Training has a positive and significant effect on job satisfaction. 7). Job satisfaction has a positive and significant effect on employee performance. Organizational citizenship behavior and job satisfaction can mediate between transformational leadership and training on employee performance. Keywords: Employee Performance; Job Satisfaction; Organizational Citizenship Behavior; Training; Transformational Leadership
Meningkatkan Intention To Use Aplikasi Mobile JKN Melalui Perceived Usefulness Dan Attitude Towards Use Sebagai Variabel Intervening (Studi pada Pengguna Aplikasi Mobile JKN Segmen Pekerja Penerima Upah Badan Usaha di Wilayah BPJS Kesehatan Cabang Serang) Wawan Wahyudi; Moh. Mukhsin; Hayati Nupus
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 5, No 1 (2021)
Publisher : Magister Manajemen - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48181/jrbmt.v5i1.11545

Abstract

This study aims to examine and analyze the effect of perceived ease to use and subjective norms on intention to use with perceived usefulness and attitude towards use as an intervening variable (a study on users of the JKN mobile application segment of workers receiving corporate wages in the Serang Branch of BPJS Kesehatan). The data collection methods used are library research and field studies by distributing questionnaires to 190 users of the JKN mobile application for the segment of workers who receive wages for business entities in the Serang Branch of BPJS Kesehatan using proportional random sampling techniques. The data analysis technique used is Structural Equation Modeling (SEM) with SmartPLS software. The results of this study indicate that perceived ease to use has a negative and insignificant effect on intention to use; subjective norm has a positive and significant effect on intention to use; perceived ease to use has a positive and significant effect on perceived usefulness; perceived ease to use has a positive and significant effect on attitude towards use; subjective norm has a positive and significant effect on perceived usefulness; Subjective norm has a positive and significant effect on attitude towards use; perceived usefulness has a positive and significant effect on intention to use; and attitude towards use has a positive and significant effect on intention to use.
Pengaruh Komitmen Organisasi Dan Pengawasan Terhadap Disiplin Pegawai Melalui Kepuasan Kerja Sebagai Variabel Intervening (Studi pada Koperasi Simpan Pinjam Makmur Mandiri Cabang Kota Tangerang) Sutedi Sutedi; Wawan Prahiawan; Hayati Nupus
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 5, No 1 (2021)
Publisher : Magister Manajemen - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48181/jrbmt.v5i1.11544

Abstract

The purpose of this study is to examine the effect of organizational commitment and supervision on employee discipline through job satisfaction as an intervening variable. The object of the research is the employees of the Tangerang City Branch Makmur Mandiri Savings and Loan Cooperative. The number of samples taken was 54 people with saturated census or sampling techniques. Analysis of research data using the student version of the SEM-PLS method. The results showed that there was no effect of organizational commitment on work discipline; There is a positive and significant effect of supervision on work discipline; There is a positive and significant influence between organizational commitment on job satisfaction; There is a positive and significant influence between supervision on job satisfaction; and There is a positive and significant influence between job satisfaction on work discipline.
Can Experiental Marketing, Product Innovation and Brand Image Be the Solution for Consumer Purchase Decisions at A&W Restaurant: Case Study in Carrefour Serang Hayati Nupus; Jamjuri
INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS) Vol. 2 No. 1 (2022): January 2022
Publisher : CV ODIS

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of experiential marketing, product innovation and brand image on consumer purchasing decisions on A&W products. The research method uses a quantitative with a causal design and a survey approach conducted on A&W consumers at Carrefour Serang. The number of samples taken is 6 x 16 indicators, namely 96 respondents. This study specifically proves that experiential marketing has a significant positive effect on purchasing decisions, product innovation has a significant positive effect on purchasing decisions and brand image has a significant positive effect on purchasing decisions. The adjusted R Square value of 0.803 indicates that experiential marketing, product innovation and brand image have the ability of 80.3% (0.803 x 100%) in explaining variations in purchasing decisions. The remaining 19.7% variation in purchasing decisions is explained by other variables not examined in this study. It can be seen that experiential marketing is the independent variable that has the greatest influence on the purchasing decisions of A&W customers at Carrefour Serang.
Peningkatan Loyalitas Melalui Kepercayaan Selly Viani; Meutia Meutia; Hayati Nupus
Jurnal Riset Bisnis dan Manajemen Tirtayasa Vol 6, No 2 (2022)
Publisher : Magister Manajemen - Universitas Sultan Ageng Tirtaysa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.48181/jrbmt.v6i2.17159

Abstract

 This study observes impact of E-EOM to increase the loyalty of BPJS participant that registered in Ikhlas Medika 2 clinic through trust as mediating variable. Study was conducted in Ikhlas Medika 2 clinic, using quantitative method by collecting primary data by filling out questionnaire. Population in this study was BPJS participants registered in Iklhas Medika 2 clinic that made sick visits during August 2019 - December 2020, which was 1537 people. Sample size for this study is 170 samples. SmartPLS 3.29 program was used as tool for analysis. As a result, we found that trust was able to mediate E-WOM and Service Quality to participants' loyalty. This study found that E-WOM has positive impact but not significant to BPJS participants loyalty in Ikhlas Medika 2 Clinic, shown by coefficient interval original 0.08 and T statistic 1.142, and p value 0.254.Keywords : E-WOM, Service Quality, Loyalties, Trust
Pengaruh Merchandising dan Price Discount Terhadap Impulse Buying Melalui Emosi Positif Sebagai Intervening Jamjuri Jamjuri; Agus David Ramdansyah; Hayati Nupus
Jurnal INTECH Teknik Industri Universitas Serang Raya Vol. 8 No. 2 (2022): Desember
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/intech.v8i2.4837

Abstract

Seseorang terdorong untuk melakukan pembelian tidak direncanakan (impulse buying) karena pada suasana hati, kebiasaan berbelanja, faktor stimulus pada barang dagangan yang dipajang dan price discount untuk jenis barang tertentu. Tujuan penelitian ini untuk menganalisis pengaruh merchandising dan price discount terhadap impulse buying melalui emosi positif sebagai inter­vening menggunakan analisa SWOT. Penelitian dilakukan pada konsumen mini­market di Kecamatan Kasemen Kota Serang. Metode yang digunakan adalah metode kuantitatif deskriptif, asosiatif dan bentuk hubungan kausal dengan model menggunakan analisis SEM (Structural Equation Modelling). Hasil penelitian menunjukkan merchandising sebagai suatu kegiatan penyediaan barang dagangan dan price discount sebagai strategi promosi penjualan pada minimarket berpengaruh positif dan signifikan terhadap impulse buying yang dikarenakan timbulnya emosi positif konsumen dalam pengambilan keputusan pembelian. Hasil analisa SWOT minimarket di Kasemen Kota Serang menggunakan strategi S-O dalam meningkatkan keuntungan perusahaan dengan mencapai peluang dalam lingkungan eksternal seperti pemanfaatan lokasi yang strategis dalam menarik konsumen dan pembukaan cabang, pemenuhan kelengkapan produk dan peningkatan kualitas layanan.
Co-Authors Agus David Ramdansyah Cervin Chaniago Chaniago Diah Novianti Haryadi . Jamjuri Jamjuri Jamjuri Lutfi Meutia Meutia Mukhsin, Moh. Selly Viani Sutedi Sutedi W. Wahyudi Wawan Ichwanudin Wawan Prahiawan Wawan Wahyudi