Maulidiyah Amalina Rizqi
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VALIDITY AND RELIABILITY ANALYSIS OF ASSESSMENT FOR CUSTOMER SATISFACTION AT UNIVERSITY OF MUHAMMADIYAH GRESIK Khoirul Anwar; Maulidiyah Amalina Rizqi
DIDAKTIKA Vol 22 No 2 (2016)
Publisher : Universitas Muhammadiyah Gresik

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Abstract

This study is aimed at analyzing validity and reliability of service questionnaires tomeasure the level of customer satisfaction at the University of Muhammadiyah Gresik.There were three questionnaires to be developed for services; at units and university level,at Study Program services, and at services of learning evaluation by lecturers. By usingquantitative descriptive analysis of SPSS application, the results showed that the averagevalues of Cronbach alpha for the three types of the questionnaires were 0.778 to 0.806,0.874 to 0.884, 0.964 to 0.966, and in consecutive, their r values were 0.806, 0.884, and0.966. Thus three of these questionnaires fulfilled the validity and reliability for bothCornbach alpha and r value that was already above 0.3 or approaching one. Therefore, thethree questionnaires are acceptable to explore customer satisfaction data used at theUniversity of Muhammadiyah Gresik.