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All Journal Maneggio: Jurnal Ilmiah Magister Manajemen Jurnal Manajemen dan Bisnis (JMB)
Vonny Tiara Narundana
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Analisis Kinerja Karyawan Berdasarkan Key Performance Indicator Dengan Menggunakan Metode Human Resources Scorecard (HRSC) Pada PT PLN (Persero) UP3 Tanjung Karang Tri Lestira Putri Warganegara; Fajar Wahyuningsih; Vonny Tiara Narundana
Maneggio: Jurnal Ilmiah Magister Manajemen Vol 4, No 1 (2021): Maret 2021
Publisher : Magister Manajemen Universitas Muhammadiyah Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/maneggio.v4i1.6505

Abstract

Kinerja karyawan merupakan salah satu komponen penting dalam keberlangsungan hidup suatu perusahaan. Tanpa adanya kinerja yang baik maka perusahaan akan banyak mengalami kegagalan bahkan kerugian baik secara financial ataupun non financial. Penelitian ini bertujuan untuk menganalisis bagaimana cara meningkatkan kinerja karyawan di PT PLN (Persero) UP3 Tanjung Karang dengan metode human resources scorecard (HRSC) dan pembobotan AHP. Perspektif yang tepat untuk meningkatkan kinerja karyawan ditinjau dari hasil penelitian ini adalah perspektif operasi dengan strategi meningkatkan jumlah pegawai yang mengikuti survey alignment, perspektif pelanggan dengan strategi mengurangi SAIFI, perspektif strategi dengan cara memenuhi dokumen syarat sertifikasi, dan perspektif financial dengan strategi memenuhi biaya pokok penyediaan.
Analisis Pengambilan Keputusan Strategi Bisnis Pada Distro Starcross Di Bandar Lampung Dengan Menggunakan Soft System Methodology vonny tiara narundana; Satrio Sobri Hamid
Jurnal Manajemen dan Bisnis (JMB) Vol 2, No 2 (2021)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/jmb.v2i2.735

Abstract

Abstract The high competition in the distribution business in the city of Bandar Lampung has an impact on the management of Starcross distributions so that the income received fluctuates every month, this makes researchers aim to find out what alternative strategies are suitable for which Starcross distribution is a priority. for Starcross Distros. in Bandar Lampung. This research uses descriptive analysis method and uses Soft System methodology (SSM) and Annalitical Hierarchy Process (AHP) method. The results of this study indicate that there are three sub-criteria for internal factors and two sub-criteria for external factors. The results of the decision making model using AHP show that the Goal at Starcross Bandar Lampung distribution increases sales with the first priority strategy, namely improving brand image through the Community, Promotion through the Word of Mouth, promotion via the internet and following market trends that consumers are interested in. The alternative strategy for the priority distribution of Starcross in Bandar Lampung is to increase the brand image through the community. Keywords: Business Strategy, Annalitical Hierarchy Process (AHP), Soft System Methodology (SSM)
Analisis Strategi Pemasaran Dalam Meningkatkan Jumlah Kepesertaan Pada BPJS Ketenagakerjaan Kantor Cabang Bandar Lampung Zsazsa Mayori; Vonny Tiara Narundana
Jurnal Manajemen dan Bisnis (JMB) Vol 2, No 1 (2021)
Publisher : Universitas Mitra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57084/jmb.v2i1.646

Abstract

AbstractIt seems that the awareness of Non-Receiving Wages (BPU) workers following the BPJS Ketenagakerjaan membership appears to be lacking. This can be seen from the decline in BPU participation in the BPJS Ketenagakerjaan Bandar Lampung Branch. BPU are those who work in the informal sector, such as traders, pedicab drivers, public transportation drivers, domestic helpers, parking attendants, farmers, and fishermen. In 2018, the number of BPU memberships in BPJS Ketenagakerjaan Bandar Lampung reached more than 16,000 workers. In 2019, there were only 14,818 workers. The reason is that they (BPU workers) admit that they cannot experience the benefits directly. In fact, by joining the BPJS Ketenagakerjaan membership, you will get many benefits. The selected program can also be gradual, according to the abilities and needs of the participants. It can also be seen that Construction Service Participants in the table above have decreased, if in 2018 there were more than 259,000 workers, while in 2019 it decreased to 246,746 workers. The purpose of this study is to find out and explain how the marketing strategy is to increase the number of BPJS Ketenagakerjaan memberships at the Bandar Lampung branch office. The method used in this study is a qualitative analysis method, using a SWOT analysis tool (strength, weakness, opportunity, and threat). The SO strategy implemented is to cooperate with the government so that it can create many opportunities to improve the quality of the social security program, there is cooperation that can be carried out by BPJS Ketenagakerjaan with government agencies to run a pension security program, and maintain a pension security program for workers and help in treatment so as to improve the welfare of workers and make the company lessen the medical burden on workers. Keywords: Analysis SWOT, Marketing Strategy, Participation
Co-Authors Fajar Wahyuningsih Satrio Sobri Hamid Warganegara, Tri Lestira Putri Zsazsa Mayori