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All Journal Airlangga International Journal of Islamic Economics and Finance Asyafina Journal: Jurnal Akademi Pesantren
Alifia Nur Zaida
UIN Sunan Kalijaga
Religion Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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THE INFLUENCE OF HALAL PRODUCT IMAGE, PRODUCT DESIGN, AND MARKETING STRATEGY ON CONSUMER LEVELS IN HALAL COSMETIC PRODUCTS (CASE STUDY ON SAFI) Nispawatil Isnaini; Alifia Nur Zaida; Khusnul Zulmiati
Airlangga International Journal of Islamic Economics and Finance Vol. 4 No. 1 (2021): JANUARY-JUNE 2021
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/aijief.v4i1.24422

Abstract

The halal industry is an innovation in the business world that can increase economic growth in Indonesia. The halal industry market in Indonesia is now growing rapidly and has become an alternative choice among the public. Several industrial sectors that support the development of the halal industrial market include banking, food and beverage, Muslim fashion, health, and cosmetics. The topic that is the focus of this research is the cosmetics industry which has been certified halal. Halal cosmetics are one of the halal products that are being discussed and sought after by many people. In Indonesia, the halal cosmetics industry continues to experience significant development. Public interest in halal cosmetics is increasing along with public awareness of the importance of using halal products, especially cosmetic products. In order to meet the increasing consumer demand for halal cosmetic products, of course, producers will make various efforts to be able to provide quality products. Efforts to improve the quality of this product are aimed at maintaining and increasing consumer confidence in the halal cosmetic products he has chosen. Talking about efforts to increase consumer confidence in halal cosmetic products, there are several supporting factors that need to be studied. Therefore, in this study the researcher wanted to analyze the effect of the image of halal products, product design, and marketing strategies on the level of consumer confidence in halal cosmetics. This research is more focused on one of the brands of halal cosmetic products, namely Safi, where its products are well known by the wider community. The theoretical framework in this study uses the TOE (Technology, Organization, Environment) framework approach where each independent variable that affects is correlated with this concept. The method used is a quantitative method. Data collection was carried out by distributing questionnaires to respondents, in this case the consumers of Safi halal cosmetic products in Indonesia. This research was conducted using non-probability techniques. The test of this research is that the authors use SPSS 25.
Determinan Praktik Pengembangan Infaq Sedekah Masjid Di Indonesia (Studi Knowledge, Attitude And Practice) Alif Khuwarazmi Maulana Julendra; Nur Hidayatus Sholihah; Alifia Nur Zaida
Asyafina Journal: Jurnal Akademi Pesantren Vol. 1 No. 2 (2022): Juni 2022
Publisher : Asyafina Akademik Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.2896/asyafina.v1i2.17

Abstract

Sejak dahulu selain menjadi tempat peribadatan, masjid sudah menjadi sarana pengembangan dakwah masyarakat Islam. Nabi Muhammad SAW membangun masjid tidak menekankan pada estetika bangunannya, namun lebih kepada fungsi dan kebutuhan masyarakat terlebih dalam hal materil maupun non materil. Salah satu bentuk potensi masjid yang berbentuk materil bagi umat Islam adalah dana infaq/sedekah masjid. Penulis beranggapan bahwa potensi dana infaq/sedekah masjid dapat maksimal apabila pengelola/pengurus takmir masjid setempat memiliki pengetahuan, sikap dan praktik (Knowledge, Attitude anda Practice) yang baik dalam upaya mengembangkan infaq melalui ajakan/seruan/dakwah yang lebih intens kepada masyarakat tentang potensi infaq/sedekah. Oleh karena itu penelitian ini dilakukan untuk menemukan pengaruh antara pengetahuan dan sikap pengurus takmir masjid dalam upaya pengembangan infaq/sedekah terhadap praktik pengurus takmir masjid dalam upaya pengembangan infaq/sedekah. Penelitian ini dilakukan secara kuantitatif menggunakan alat analisis Structural Equation Modelling - Partial Least Square (SEM-PLS) yang melibatkan 514 responden yang tersebar di 25 Provinsi di Indonesia. Hasil penelitian menunjukkan bahwa adanya pengaruh yang positif antara pengetahuan dan sikap pengurus takmir masjid dalam upaya pengembangan infaq/sedekah terhadap praktik pengurus masjid dalam upaya pengembangan infaq/sedekah masjid di Indonesia.
Co-Authors Alif Khuwarazmi Maulana Julendra Khusnul Zulmiati Nispawatil Isnaini Nur Hidayatus Sholihah