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The influence analysis of Service and Price Perceptions on Customer Satisfaction of the Umrah Pilgrims of PT Cahaya Haramain Semarang Eka Ratri Yuniastuti; Noor - Suroija; Irawan - Malebra
JOBS (Jurnal Of Business Studies) Vol 6, No 1 (2020): Oktober 2020
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v6i1.2532

Abstract

The research aims to determine whether service and price perception had a significant influence on customer satisfaction in PT Cahaya Haranain Semarang.  The data collection method were done by using a questionnaire.  The measurement scale in the questionnaire of this research is the Agree Disagree Scale with a scale of 10.  The amount of the questionnaires that had been completed were 70 units.  The data analysis was conducted by using SPSS version 24, which produces the equation, namely Y = 3,323 + 0,360X1 + 0,257X2.  This equation has a regression value of the service variable which most dominantly influence customer satisfaction of 0,360, followed by the price perceptions variable with a regression value of 0,257.  If the independent variable is 0, then there was other variable that influence customer satisfaction by 3,323.  It explains the determining factors of customer satisfaction, namely service and price perception that have a significant influence on the customer satisfaction of the umrah pilgrims.  There are some limitations. The first, the research object is the umrah pilgrims in PT Cahaya Haramain. It is not generalized to other umrah travel.  The second, this study only contains two main variables from the customer satisfaction, namely service and price perception
Social Cultural Approach in the Era of Civil Society 5.0 Based on Pancasila Values as an Effort to Form Students with BerAKHLAK (Academically Oriented, Humanist, Liability, Adaptive and Competitive) in Semarang Irawan - Malebra; Umar - Farouk; Sumanto - Sumanto
JOBS (Jurnal Of Business Studies) Vol 9, No 2 (2023): August 2023
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v9i2.4855

Abstract

This research is to be able to reveal the real conditions faced by students on several campuses in Tembalang Semarang. Related to the internalisation of Pancasila values as an effort to shape the character of students who are BerAKHLAK (Academically Oriented, Humanist, Liability, Adaptive, and Competitive). To apply the values of Pancasila, there needs to be strategic steps both formal and non-formal education in order to holistically internalise the value of the Pancasila precepts. With the hope that Pancasila and Citizenship (Character Building) education is oriented towards the development of soft skills BerAKHLAK (Academically Oriented, Humanist, Liability, Adaptive, and Competitive).  The basis of qualitative research is constructivism which assumes that reality is multi-dimensional, interactive, and an exchange of social experiences interpreted by each individual. Qualitative research is descriptive analytical. The results of data analysis are in the form of a description of the situation under study which is presented in the form of a narrative description. Respondents of this study consisted of students who had been able to material/classes of Pancasila and Citizenship with a population of students on state campuses around tembalang including Diponegoro University, Politeknik Negeri Semarang, and Politeknik Kesehatan Semarang. With the number of respondents 20 students. This research is expected to contribute thoughts and recommendations to the special authorised institution, namely the Pancasila Ideology Development Agency (BPIP) and contribute ideas and ideas for the Pancasila and Citizenship Education curriculum in Higher Education in particular. Superior Human Resources to welcome the demographic bonus, will be a great capital for the Golden Indonesia 2045.