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THE ANALYSIS STUDY OF TECHNICAL EFFICIENCY OF PRODUCTION FACTORS APPLICATION ON YARN PRODUCTION Maydina Khumairoh CahyaGusti; Dody Setyadi; M Nahar
JOBS (Jurnal Of Business Studies) Vol 4, No 2 (2018): Desember 2018
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v4i2.1494

Abstract

This study aims to find out the influence of production factors) to the yarn production output at PT Subah Spinning Mills and to find out the technical efficiency level of yarn production factors usage in PT Subah Spinning Mills. The data type which used is the secondary. The time series data used in this research in months is from January 2015 to December 2017, there were 36 series (months). The analysis tools in this study are multiple linear regression and efficiency test. Based on the data processing result, machine work (X2) and the quantity of raw materials (X3) have positives influence to the yarn production output in PT Subah Spinning Mills, while the number of labor (X1) has a negative effect to the yarn production output in PT Subah Spinning Mills. The technical efficiency level of raw materials usage and the machine work were efficient respectively; it means that the raw materials and machine usage in PT Subah Spinning Mills had been classified in the technically efficient category. For the labors factor, the technical efficiency level of the labors usage is inefficient, in order to that, the research recommend the company to put more investment on the machine factors in hope it increasing the amount of yarn production at PT SUBAH SPINNING MILLS. Based on the results of return to scale (RTS) with a value of less than 1, the number of return to scale (RTS) is in decreasing return, which means that if there is an additional production factors, the additional production output will have a less proportion than the previous production.
ANALYSIS OF INFLUENCE OF PRICE, SERVICE QUALITY, BRAND IMAGE TO CUSTOMERS’ PURCHASE DECISION OF KOREAN MARINE TRANSPORT CO., LTD. ( A Case Study at PT. Samudera Indonesia Tbk. Semarang ) Dwi - Rachmawati; Siti Nur Barokah; M Nahar
JOBS (Jurnal Of Business Studies) Vol 3, No 1 (2017): Oktober 2017
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32497/jobs.v3i1.1469

Abstract

The competition among shipping company is strict. The objective of this research is to analyze the influence of price, service quality, and brand image to customers’ purchase decision of Korean Marine Transport Co., Ltd. at PT. Samudera Indonesia Tbk. Semarang. This research used a multiple linear regression analysis. The primary data used in this research is collected from questionnaire. The amounts of the respondents are 56 who are customers of PT Korean Marine Transport Co., Ltd, at PT. Samudera Indonesia Tbk. Semarang. The calculation of multiple linier regressions which is carried out by SPSS 20 showed that price, service quality, and brand image variables have significant positive influenced on purchase decision in partially and simultaneously and the most dominant variable is service quality. The contribution of price, service quality, and brand image to purchase decision is 60.2% while 39.8% are influenced by other variables that were not described in this research.
Co-Authors Dody Setyadi Dwi - Rachmawati Maydina Khumairoh CahyaGusti Siti Nur Barokah