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All Journal Indonesian Journal of Information System
Paulus Wisnu Anggoro
Universitas Atma Jaya Yogyakarta
Computer Science & IT

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Online Review Analysis TriggeringHype in the Motion Picture Industry Timothy Rey Laheba; Paulus Wisnu Anggoro
Indonesian Journal of Information Systems Vol. 4 No. 1 (2021): August 2021
Publisher : Program Studi Sistem Informasi Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/ijis.v4i1.4528

Abstract

Competition in the motion picture industry continues to intensify at a very rapid pace. This phenomenon makes the production house continue to try to look for new ways to maximize revenue from the short life cycle of a film. One of the variables currently playing a larger role in decision-making to watch a film is a review. Two types of reviews are often used in the motion picture industry, namely the reviews from critics and fellow consumers. This study tries to see whose review will trigger a hype or buzz that much needed in the motion picture industry. Data from 219 respondents were collected to see their response regarding a review and whose review will encourage them to talk about a film to their peers and ultimately create the hype needed by a film. There are different perceptions for reviews given by critics, and fellow consumers with reviews from fellow consumers have greater potential to create and ignite hype in the motion picture industry.
Co-Authors Timothy Rey Laheba